Google's Social Buying Spree Continues With Mobile Gaming Developer SocialDeck

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, August 30th, 2010

In its quest to build the most powerful gaming platform on the web, Google has made another purchase today: game developer SocialDeck. Inside Social Games first reported the story. According to The Canadian Press, Google has confirmed the purchase.

With the massive number of gaming developers and publishers in the market, why did Google choose SocialDeck? It could be because of the startup’s mobile offerings. SocialDeck was founded in 2008 with the vision of enabling “anywhere, anytime, anyone” gaming. The company has launched several titles for the iPhone, Facebook, and BlackBerry using its social gaming platform technology, which enables simultaneous game play across multiple mobile devices and social networks.

Google Canada spokeswoman Wendy Rozeluk told the Canadian Press: “SocialDeck’s team and technology is a perfect addition to our current team of engineers in Waterloo, (Ont.), to continue to innovate in the social and mobile web.”

As we know through the acquisitions of Slide and Jambool, and investment in social gaming giant Zynga, Google is getting serious about the launch of Google Games. While we still don’t know the details of the platform, SocialDeck’s mobile technology seems to be a part of the plan.

Company: SocialDeck
Website: socialdeck.com
Launch Date: 2008

SocialDeck was founded in 2008 with the vision of enabling “anywhere, anytime, anyone” gaming. The company has launched several titles for the iPhone, Facebook, and BlackBerry using its social gaming platform technology, which enables simultaneous game play across multiple mobile devices and social networks. SocialDeck’s technology also facilitates viral content discovery, distribution and monetization.

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