It looks like that Xerox IP isn’t the only thing Steve Jobs appropriated for Apple. Here he is in all his chubby 1997 glory, introducing the TBWA/Chiat Day produced “Think Different” campaign with an unattributed quote from poet Jack Kerouac, “People who think they are crazy enough to change the world, are the ones who actually do.”
What’s most jarring about this video is the chasm between what Jobs holds as Apple’s core values in 1997 and those of the patent hungry-monopoly that is the Apple of today. As one commenter pointed out:
“Think different… As long as we approve your application for download on the app store.”
Via: Hacker News
Steve Jobs was the co-founder and CEO of Apple and formerly Pixar. Steve Jobs was born in San Francisco, California to Joanne Simpson and a Syrian father. Paul and Clara Jobs of Mountain View, California then adopted him. In 1972, Jobs graduated from Homestead High School in Cupertino, California and enrolled in Reed College in Portland, Oregon. One semester later, he had dropped out, later taking up the study of philosophy and foreign cultures. Steve Jobs had a deep-seated interest in...
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
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