Videoplaza, the video ad server startup, has announced its working with the UK digital advertising network Unanimis.

The “strategic partnership” will see the two companies offer “seamless integration of advertisements” into online videos for Unanimis’ clients, which include Orange.co.uk, Sony’s Crackle.com and WWE.

Videoplaza, headquartered in Stockholm, targets broadcasters, newspaper publishers and other premium media owners and has to-date partnered with several leading European media companies including Sweden’s TV4 Group, Denmark’s Ekstrabladet, La Vanguardia in Spain, and Myvideorights.com and Incisive Media in the UK (see TCE coverage).

In March this year the company secured a €3.5 million funding round from leading Nordic VCs Creandum and Northzone Ventures. This followed seed investments of €80,000 and €420,000, bringing the total raised to-date to €4m.