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  • Playboy Tries To Put The Sexy Into Online Video Games

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Wednesday, August 25th, 2010

    What is it with the combination of video games and hot chicks? Oh yeah, they both appeal to young, sweaty men. Playboy.com is getting into the online video game business through a partnership with Bigpoint Games. The first game will be Poisonville, which is kind of like a browser-based version of Grand Theft Auto, except that the characters are “beautiful, Playboy-caliber women.”

    Poisonville is a 3D, massively multiplayer game where you are part of a gang of Playboy models who shoot the cops and blow things up. Yeah. Enjoy the trailer below.

    I don’t think they got the formula quite right. What Playboy should do is team up with GameCrush, and charge their young, sweaty customers a gazillion dollars to play Poisonville against real live Playboy bunnies.

    Company: Playboy
    Website: playboy.com
    Launch Date: 1953

    Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Playboy began as an American men’s magazine, founded in Chicago, Illinois in 1953, by Hugh Hefner and his associates. In addition to the flagship magazine in the United States, special nation-specific...

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    Company: Bigpoint
    Website: bigpoint.com
    Launch Date: 2002
    Funding: €420M

    Bigpoint.com is the biggest game portal in Germany and is among the top 3 gaming portals worldwide. The company develops and operates browser games – and as a publisher, content provider and developer, we set new standards with each game in terms of technology, gameplay and entertainment fun. In addition to high quality, Bigpoint offers a successful business model: “free use voluntary payment”. The basically free use of the game allows players of all ages and income levels to...

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