Deutsche Post

Ad targeting platform acquired by Deutsche Post

Next Story

OffiSync's Office-to-Docs Plugin Goes (Mostly) Free As It Prepares For Competition From Google

Deutsche Post, Europe’s largest mail services operator, has announced that it’s to acquire the ad targeting platform in a bid to continue expanding into the online advertising market. The terms of the deal remain undisclosed, however, although will operate independently as a subsidiary of Deutsche Post and will remain headquartered in Berlin. is a service that enables advertisers, media agencies and publishers to increase the impact of their advertising through better targeting to groups of consumers. It does this by predicting user behaviour but doesn’t use any user identifiable data. So, as we noted in May when we covered the company’s UK expansion, “it surfs the current wave of privacy issues”. also claims to be the market leader across Europe.

Talking up the acquisition, Jürgen Gerdes, Group chairman responsible for mail at Deutsche Post DHL, says: “ is an ideal addition to Deutsche Post’s portfolio. Its solid track record of success and strength of innovation, as well as its clear focus on data protection and sustainability, impressed us.”

Founded in 2006 by Frank Wagner, Stephan Noller and Klaus Kögler, was backed by Berlin’s bmp Media Investors, Media Ventures and the European Founders Fund, and clients include SevenOne Interactive, GWP media-marketing, Orangemedia, Hi-Media, ARBOMedia, Interia and Austria’s Standard.

  • red bull caps

    Red bull caps are cap famous high quality, fashionable style, ambition red bull caps are all dreamed of, our company in this welcome you
    top quality MLB caps

  • ed hats

    Caps,NFL caps, DC caps, NHL caps,
    Leading international trend,  Creating cozy
    place!The greatest cap you can find!

    baseball hats

    slimming capsule

blog comments powered by Disqus