Barnes & Noble Q1 Sales Jump To $1.4B Thanks To Increased Digital Share

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, August 24th, 2010

Barnes & Noble has reported earnings for its fiscal 2011 first quarter ended July 31, 2010. Total sales for the first quarter were $1.4 billion, a 21% increase compared to the prior year. Sales increased 42% as compared to the prior year to $145 million. Unsurprisingly, Barnes & Noble in-store sales decreased 2% to $1 billion.

For the first quarter, the company reported a consolidated net loss of $63 million, or $1.12 per share. This was the result, the company says, of legal expenses of $9.5 million involved with B&N’s dispute with Yucaipa over shareholder control. The company has been embroiled in litigation with private equity firm Yucaipa after the firm’s CEO Ron Burkle recently challenged the company’s stockholders rights plan.

Of course digital is now key to B&N’s future, says the company. B&N’s eBook reader, the NOOK, has helped the company gain greater market share in digital books than it has in physical books. ANd eBook sales are accelerating week-over-week, says B&N. The compnay’s customers who have NOOK devices have increased their spending by approximately 20%. NOOK has also greatly expanded the Barnes & Noble customer base, with 25% of all NOOK customers new to BN.com.

B&N has added new leadership to the digital and e-commerce sectors of the company, naming Jamie Lannone as President of Barnes & Noble Digital Products and John Foley as President of Barnes & Noble eCommerce.

A few months ago, Barnes & Noble debuted the NOOK Wi-Fi at $149, and a new lower price for its NOOK 3G model at $199. And company now has NOOK apps for Android, iPhone and the iPad.

Of course, the digital book space is heating up as competitors vie for the biggest piece of the pie. Amazon slashed the price of its Kindle device. And Apple is now playing in the space with iBooks and the iPad. Plus, Google is expected to launch Google Editions, their e-Book platform soon.

Company: Barnes & Noble
Launch Date: 1917
IPO: May 25, 1992, BKS

Barnes & Noble, Inc. is a bookseller. Its principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children’s books, bargain books, magazines, gift, cafe products and services, music and movies direct to customers. As of January 31, 2009, the Company operated 778 bookstores and a Website. Of the 778 bookstores, 726 operate under the Barnes &...

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