This deal comes off of Alibaba’s recent acquisition of U.S. e-commerce company Vendio. Auctiva provides a variety of listing, marketing and management tools as well as image hosting and storefronts to sell on online marketplaces like eBay.
Alibaba says that the acquisition will help provide tools and resources for U.S. small businesses looking to leverage e-commerce. Auctiva’s platform will be integrated with Alibaba’s online marketplace AliExpress, allowing users to list product in eBay as well. The company says the combination of both the Auctiva and Vendio acquisitions brings more than 250,000 new customers to the Alibaba.com family of products.