Last month, we gave an update on the state of Tumblr that included some pretty impressive stats: over 6 million users, 1.5 billion pageviews a month, and 4.5 million new posts a day. Throw those all out the window.
The blogging/microblogging/ social/whateveryouwanttocallit network has just crossed 1 billion total posts today. You can tell by looking at the number after the “/post/” area in each Tumblr blog URL. Sometime a couple hours ago, it passed 1 billion — and the broken counter on the Tumblr About page confirms this (it was only set to got up to 999,999,999).
Aside from the massive billion number, Tumblr now stands at 7.2 million users. Those users are now generating over 5.2 million posts a day. Their Quantcast data now has them at 1.7 billion pageviews a month.
Yes, the network is still surging.
Tumblr is a re-envisioning of tumblelogging, a subset of blogging that uses quick, mixed-media posts. The service hopes to do for the tumblelog what services like LiveJournal and Blogger did for the blog. The difference is that its extreme simplicity will make luring users a far easier task than acquiring users for traditional weblogging. Anytime a user sees something interesting online, they can click a quick “Share on Tumblr” bookmarklet that then tumbles the snippet directly. The result is...