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Mobile App Directory Appolicious Deepens Integration With Yahoo; Launches Android App

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Social mobile app directory Appolicious is deepening its integration with Yahoo today with the launch of ‘yap.appolicious.com,’ a website that to help people find an apps that run on Yahoo’s platform, and the re-launch and design of AndroidApps.com, a website that helps people find Android Apps. Earlier this year Appolicious announced a partnership with Yahoo to co-brand its Appolicious app directory. The startup’s founder Alan Warms (who sold his previous startups to Yahoo) says that traffic to Appolicious is exploding thanks to the partnership.

Appolicious, which owns AndroidApps.com through its AppVee acquisition earlier this year, will now offer the Yahoo-branded mobile apps experience across all of its verticals (including the new vertical (Yahoo Apps).

Similar to Appolicious’ main site, links to Yap.Appolicious.com and AndroidApps.com original articles about mobile apps will be featured elevant content on Yahoo’s media properties, including News, Sports and Finance. And both sites will now have the branded logo with “in association with Yahoo,” included.

Appolicious also announced a new federated search functionality across the three properties that allows users to access user generated app lists, articles written about apps relevant to the search, and apps from the Appolicious recommendation engine. Additionally, Appolicious is releasing an Android app today, which like its iPhone cousin, allows user to import their app directory to the site, ratings, reviews, profiles, curated app lists, app pages, and more.

Besides the Yahoo integration Appolicious has had a big year when it comes to product enhancements. The startup rolled out curated lists and launched an Appo.me URL Shortener for links to apps, and a Twicker ad model, which allows users to view tweets and offers from sponsors on the site. Late last year, Appolicious raised $1.5 million in funding and debuted an iPhone app.

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