GinzaMetrics Aims To Bring Simplicity To SEO Software

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, August 20th, 2010

There’s no doubt that SEO can be a confusing, yet incredibly important task for businesses both big and small. Enter Y Combinator-backed GinzaMetrics, which is unveiling its “pro-sumer” SEO software today.

GinzaMetrics’ software, which is in private beta, is aimed at being an easy-to-use application that lets companies bring SEO in-house instead of paying agencies do it, which can be costly. Not only does GinzaMetrics save money for companies, but it automates reporting and analytics involved in SEO and promises the same results as an agency.

GinzaMetrics, which can be set up in five minutes or less, allows site owners do per-page SEO instead of just driving traffic to the frontpage. Within the application, users will be able to access ranking data, see how each individual keyword performs on organic search. The software tracks Google and Yahoo! (Bing is coming soon), every day for the top 100 results on the user’s selected keywords.

The startup plans to add paid search support at a later date. And GinzaMetrics integrates with all the major analytics tools including Google Analytics, Omniture SiteCatalyst, Webtrends, and Coremetrics.

Another interesting tidbit— because the company’s founder lived in Japan previously, the software handles Japanese as well as English; and already has a number of Japanese customers.

While GinzaMetrics competes with a number of other software products that automate SEO such as Bright Edge and Conductor, the startup is hoping to differentiate itself as a cost-effective and easy to use alternative. GinzaMetrics offers a free plan, with paid plans starting at $49 per month.

Company: GinzaMetrics
Website: ginzametrics.com
Launch Date: May 2010
Funding: $1.71M

Ginzametrics makes enterprise SEO simple and easy to manage. The most scalable SEO platform on the market, Ginzametrics serves the needs of advertisers, agencies and ecommerce companies in over 35 global markets. The Ginzametrics platform manages millions of keywords across large site portfolios. The SEO dashboard makes it easy to optimize content for all major search engines. Ginzametrics integrates with Google Analytics, Omniture SiteCatalyst and more to provide engagement insights for organic search. The API enables SEOs and agencies to...

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