Yesterday during their Places event, Facebook showed a video highlighting the thoughts of the team of developers who actually built the functionality. It’s slick as hell — very nicely done. In fact, we weren’t the only ones who initially thought that it looked like an Apple video.
No it’s not quite the FaceTime Don Draper-esque commercial, but it’s much better than a lot of the very bland videos that most other companies put out there to talk about their products.
The correct way to do these things either seems to be to go for humorous/hipster (like Square) or sentimental/simple (like Apple). With their Places video, Facebook actually sort of combined the two — it’s the ultimate sentimental/hipster video.
As I said, it’s very good. Watch it for yourself below. My favorite parts are the bits where the iPhone is searching for service — welcome to life in the Bay Area with AT&T.
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
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