Before They Were Coupon Stars: Groupon CEO In 'Monkey For A Week' Video

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Wednesday, August 18th, 2010

In writing about Groupon expanding their dominion to Japan and Russia yesterday, I couldn’t help but notice one thing setting the company apart from the myriad clones, the “Groupon Says” feature, or the random humorous blurb underneath vaguely-related daily deals.

“Groupon Says” is just one element of the quirky culture of stunts and pranks that seems to be endemic to daily deals sites. Mason recently compiled a World of Groupon laundry list of their greatest hits, including their Groupöupon 2010 April Fool’s prank as well as this priceless “Monkey For Week” video and accompanying monkey loan website.

Mason remembers “Monkey For A Week” fondly, “It took a week for the face dye to wash off. I still get occasional phone calls from people who think it’s a real service.”

Here’s today’s “Groupon Says,” accompanying the “Half Off Unconventional Cuisine for Two at supperclub (Up to $140 Value)” deal …

“I actually have a team of writers who do “Groupon Says” – they’re unbelievable. You guys should interview them,” explains Mason.

Consider us posting these monkey videos a preliminary step.


Company: Groupon
Website: groupon.com
Launch Date: November 11, 2008
IPO: July 11, 2011, NASDAQ:GRPN

Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...

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