Kasian Franks, an engineer and researcher mostly known for being the technical founder of music search venture SeeqPod (more about its tumultuous history here), is back with another startup in the search space.
This time, he’s set his sights on the world of mobile applications – obviously quite the booming space.
Meet Mimvi, which aims to combine its proprietary search, recommendation and personalization technology and thus enable consumers to rapidly discover mobile apps and content across all devices and platforms.
The Mimvi website allows you to search for apps for iPhone, Android, BlackBerry as well as web applications. Enter a keyword, e.g. eBay or fart, and you’ll get a list of relevant search results you can download per platform. In the future, Mimvi will also return results for iPad, Windows Mobile and Nokia applications and even for the upcoming Chrome Web Store.
The goal for Mimvi in this phase is to build an ecosystem of revenue-generating API partners.
Interestingly, Franks told me he’s currently in partnership talks with both Google and Microsoft – already. Pressed for what those talks entail, he said they are jointly exploring ways in which they could initially partner, but also grow the relationship where both parties benefit, potentially leading to a more extensive strategic partnership or even a joint investment.
It will be interesting to watch where Franks and his team can take the concept of a unified search engine for mobile apps, content and other products.
As for what happened to SeeqPod in the end, that’s another post.
Mimvi, Inc. (OTCQB: MIMV), is a mobile-first technology company that leverages proprietary and patented search, discovery, and recommendation technology to enables partners, developers, and end-users mobile and vertical search & recommendations solutions. Mimvi’s personalization technology automates the organization of content connected to mobile apps. In detail, it extracts intelligent connections between mobile apps during the process of surfacing recommendations and content discovery across the global Internet. Underneath the core technology is a unique, powerful and proprietary set of algorithms....