Apple Proclaims The iPad is Delicious And More In Its Latest Commercial

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Wednesday, August 18th, 2010


The iPad is many things and Apple is happy to point out most of its positive characteristics in the latest ad spot: delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and magical. Fair enough. I can get on board with those. I’m just looking forward to the spoof version that will likely drop before the end of the day proclaim all the negative sides too: closed, limited, novelty, restricted, safe, censored and boring — you know, a video that tells the whole story, not just paint a rosy picture. Anyway, click through for the new video. It’s clever.

Update: a parody video has already appeared.

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