• Twitter Jumps On User Stories Bandwagon; Debuts 'Tales'

    Tuesday, August 17th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Facebook recently launched a marketing campaign around their 500 million users milestone, called Facebook Stories, which is a collection of tales from members that used the social network to find love, happiness and more. Google followed suit, launching Google Stories, which is essentially the same thing, except the search giant collects stories from users sharing tales about how Google effected their lives. Today, Twitter is launching a similar marketing campaign, called Twitter Tales, that showcases ways in which users interact with the microblogging platform.

    Twitter Tales range from and Indian member who uses Twitter as a form of self therapy to the Caltrain account, that notifies users of delays around the commuter train service. Tales will be posted as Tales.Twitter.com, and you can email Twitter to submit your own Tale to be featured on the site.

    Last year, Twitter launched a business destination which includes case studies of organizations and companies that have used Twitter as a social media and marketing tool. Tales seems to take a for consumer focus

    Considering that we now have Facebook, Google and now Twitter spreading stories as a marketing tool, I’m sure we can expect other tech giants to start encouraging consumers to share their own “tales” of use. Who’s up next? Zynga? Foursquare?

    Company: Twitter
    Website: twitter.com
    Launch Date: March 21, 2006
    Funding: $1.16B

    Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post updates 140 characters long. Twitter “is a real-time information network that connects [users] to the latest stories, ideas, opinions, and news.” The service can be accessed through a variety of methods, including Twitter’s website; text messaging; instant messaging; and third-party desktop, mobile, and web applications. Twitter is currently available in...

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