Blinkx partners with Internet Video Archive to appeal to film buffs, music lovers and gamers

Video search engine blinkx has announced a partnership with Internet Video Archive (IVA), the “leading aggregator” of movie and TV trailers, game previews and music videos. Under the terms of the deal, IVA’s portfolio of videos – 500,000 video assets from over 1,000 content providers – will be indexed and viewable at blinkx.com.

IVA provides users with trailers of new releases, classics and “everything in between” from major film studios including Warner Bros, Paramount and MGM, along with video game publishers such as Nintendo, Capcom and Namco.

Describing it as as a “treasure trove of video for film buffs, music lovers and gamers”, Suranga Chandratillake, founder and CEO, blinkx, says that the partership with IVA strengthens the video search engine’s entertainment index. Blinkx already works with 720 partners and has indexed over 35 million hours of video and audio content to date.