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  • Ahead Of Facebook Location, Foursquare Talks Privacy 101

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Tuesday, August 17th, 2010

    In advance of Facebook’s possible location announcement tomorrow, Foursquare is tweaking its privacy settings today. In an announcement made on the company’s blog, Foursquare says that its service will now allow you to change your settings to withhold or share more information with your Foursquare friends.

    For example, Foursquare is now allowing users to choose to share your email or phone number with friends or choose to opt out of all Mayorships. You can choose whether local merchants can see when you’ve checked into their businesses, and can regulate the syndication of your check-ins and activity to Twitter and Facebook. A Privacy 101 page gives you details on type of information that can be shared on the location-based network. The startup has even created an elaborate grid that breaks down how certain default settings effect the information that is shared with your friends and the public. The startup even goes so far as to provide definitions of what a check-in is and the difference between a mobile app and the website.

    Nearing 3 million members, Foursquare is growing fast and wants to ensure that users understand their privacy setting. More than that, the startup is trying to empower users to take control over their privacy.

    And privacy missteps aren’t new to the startup. In June, Wired highlighted an issue with Foursquare privacy, whereby a program could effectively harvest Foursquare checkin data by constantly refreshing venue pages and looking to see which users were showing up in the “Who’s Been Here” section. Foursquare addressed and patched the data breach immediately.

    It’s probably not a coincidence that this announcement comes a day before Facebook is reportedly going to talk about the network’s location app. And privacy is no doubt going to be central to any location product that is announced tomorrow, considering the issues that Facebook has dealt with in the past over user controls and privacy.

    As my colleague MG Siegler wrote last night, it seems highly unlikely the Facebook is going launch a Foursquare killer tomorrow. It’s more plausible that Facebook’s location application will federate other location streams (such as Foursquare’s or Gowalla’s data) at first.

    Company: foursquare
    Website: foursquare.com
    Launch Date: April 16, 2009
    Funding: $112M

    Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...

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    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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