6rounds Changes Name To Rounds, Brings Its Video Chat Goodness To Facebook

Tuesday, August 17th, 2010

Robin Wauters currently works as a staff writer for TechCrunch and lead editor of Virtualization.com. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found working from his home or... → Learn More

It’s over a year ago when we covered the launch of 6rounds, a consumer-facing video chat platform with a couple of interesting twists that made it a lot of fun to use.

Henceforth, the startup and service will be called Rounds – they’re now leasing the domain name rounds.com, which is far more memorable.

The company is today also debuting a cool video chat application on the Facebook platform that I’m pretty sure will be appreciated by many.

The app, which is called Video Chat Rounds, lets you interact with Facebook users over video, not only to chat but also to play games, enhance conversations with effects in real-time, share Flickr photos, watch YouTube videos, exchange virtual gifts and much more.

Essentially, it’s video chat on steroids.

For now, effects and gifts that users can pull from the interactive menus inside the application interface are free of charge – you can simply earn ‘coins’ by being active in various ways – but in time Rounds will start charging for a subset of them.

The startup also hopes to generate revenue from letting advertisers plug branded experiences (check the Heineken-sponsored Truth Or Dare game to see how that would work).

Rounds is also keen on letting third-party developers build stuff around the platform, both the regular Web app and the Facebook Platform application.

Check it out and tell us what you think.

Based in Tel Aviv, Israel, Rounds was founded back in 2008 and has to date raised $2 million in venture capital funding from investment groups Rhodium and Startup Factory.

Company: Rounds
Website: rounds.com
Funding: $5M

Rounds - Fun. Together. Now. Rounds is a cross platform environment for hanging out live and doing stuff together with friends and new people of interest. Rounds’ members are able to video chat in real time while engaging in various fun social activities and real-time games. The platform is available on www.rounds.com and through the Facebook application, Video Chat Rounds (http://apps.facebook.com/chatrounds). Rounds’ approach differs from other online chat options because of its focus on genuinely replicating a real life conversation....

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