Lycos, the ill-fated operator of a search engine, Web portal and whatnot originally established in 1994 (!) has a new owner – once again.
India-based digital marketing solutions company Ybrant Digital has purchased Lycos from Korean Internet company Daum for a reported $36 million in a stock purchase agreement.
Daum bought Lycos for $95.4 million in cash in August 2004, a fraction of what its then-owner had paid for the site four years earlier (Lycos was acquired by Terra Networks, the internet arm of Spanish telecom giant Telefónica, for $5.4 billion in May 2000).
Lycos claims its network, which includes the eponymous search engine but also products and services with familiar names such as Tripod, Angelfire, Gamesville and WhoWhere for social networking, ecommerce, video viewing and sharing, gaming, blogging and website hosting, consistently attracts 12 to 15 million monthly unique visitors in the United States, on average.
The company boasts that the network is also a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.
(Via @ScepticGeek)
Lycos is one of the original (est. 1995) and most widely-known Internet brands in the world, evolving from one of the first search engines on the web, into a comprehensive network of social media web sites that foster online communities. Lycos’s award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. Lycos consistently averages 12 - 15 million monthly unique visitors in the U.S. The Lycos Network of sites and services include Lycos.com,...
Ybrant Digital Limited, an Internet marketing services company, provides support services and software tools for online marketing. It offers end to end digital marketing services to direct marketers, brand advertisers, and marketing agencies using various digital communication tools, including display marketing, Facebook Marketing, e-mail marketing, search marketing, affiliation marketing, co-registration marketing, and In-Game Advertising. The company also provides various other digital marketing related services, such as digital media planning and buying, ad serving, digital campaign analysis, optimization of digital...
The Daum is a popular web portal in South Korea, with its rival Naver. Daum offers many Internet services to web users, including a popular free web-based e-mail, messaging service, forums, shopping and news. The popularity of Daum is a reflection of the high level of internet use in South Korea. The country has the highest level of broadband users, and one of the most widespread levels of computer and Internet access. The popularity of Daum stems from the range of...
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