Brands4Friends invests a further "multi-million" in private buying club Secretsales

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SecretsalesFollowing an initial investment in February, the UK private buying club Secretsales has raised a second round of funding from Germany’s Brands4friends. The actual amount is once again undisclosed but is in the “multi-million pound” region.

Secretsales runs so-called “flash sales” of fashion, beauty, travel, lifestyle and home wares, offering up to 70% off brands such as Gucci, Dolce & Gabbana and Christian Dior. The company says it has seen a doubling of visitors since Brand4friends’ initial investment, and now claims over 1 million unique users per month.

It’s on this basis that Brands4friends, which reported an annual turnover of €80m for its German business last year, decided to up its stake with the “intention to drive Secretsales.com to continue to dominate the UK private sales market online.”

Launched in July 2007, Secretsales is co-founded by Nish Kukadia, Sach Kukadia, Silvia Cody and Michael Cody, and is located in London’s Notting Hill.

  • http://www.iknowthe.net/ Emma Kane

    So they claim 1 million unique users per month yet the website shows only 27,254 members. Rubbish signup ratio or inflated numbers?

  • http://www.secretsales.com Nish Kukadia

    That’s the number of daily unique customers logged in at any given time. It’s a confusing feature and is planned to be dropped in a new website design we’re rolling out shortly.

    Nish, CEO

  • http://www.deutsche-startups.de/2010/08/17/lesenswert-vz-netzwerke-hulu-modeaffaire-de-lebensmittel-brands4friends-lycos-ybrant/ Lesenswert: VZ-Netzwerke, Hulu, modeaffaire.de, Lebensmittel, Brands4Friends, Lycos, Ybrant :: deutsche-startups.de

    […] Brands4Friends Brands4Friends invests a further “multi-million” in private buying club Secretsales Following an initial investment in February, the UK private buying club Secretsales has raised a second round of funding from Germany’s Brands4friends. The actual amount is once again undisclosed but is in the “multi-million pound” region. TechCrunch Europe […]

  • http://www.iknowthe.net/ Emma Kane

    So out of interest – you’re saying that’s concurrent users? Or unique logins that day?

  • http://www.deutsche-startups.de/2010/08/24/schrecksekunde-bei-brands4friends-das-versagen-der-buchhaltung-und-die-folgen-fuer-das-start-up/ Schrecksekunde bei brands4friends – Das Versagen der Buchhaltung und die Folgen für das Start-up :: deutsche-startups.de

    […] weitere Finanzierungsrunde geplant – zumal das Start-up weiter massiv expandiert. Gerade erst investierte brands4friends mehrere Millionen Pfund in den britischen Shoppingclub […]

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