BlueGlass Interactive Launches SecondStep Enterprise SEO Platform

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The much buzzed about BlueGlass Interactive announces today the launch of its automated SEO platform for businesses, which the company is releasing in private Beta after trying it out on high profile customers like Homeaway.

Dubbed SecondStep, the platform is in the same league as BrightEdge SEO and DIYSEO, with cloud based auditing and link building tools. What’s unique about SecondStep is CopyPress, a Demand Media-type virtual labor force of content writers.

Interestingly enough, CopyPress makes it so that small businesses have no need to hire their own writers to produce search engine friendly content. Business owners can just enter select keywords in the SecondStep portal and Blueglass’ team of 150 US-based writers will produce content according to budget and SEO needs.

Formed this past July, BlueGlass Interactive is the result of a merger of four companies, 10e20, Search and Social, Brent Csutoras and Second Step Search, and serves clients such as Intuit, Salesforce, and Disney. Founders Dave Snyder, Chris Winfield, Brent Csutoras, Loren Baker and Jordan Kasteler were all heavy hitters in the SEO industry before their latest endeavor .

BlueGlass SVP of Search Dave Snyder claims that Blueglass is already profitable, managing over $6 million in organic search revenue with the help of the SecondStep tool. The company also runs the successful search marketing conference BlueGlass LA.

SecondStep is currently freemium and small businesses and search marketers who are interested can try it out here.


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