Social networks worldwide are estimated to bring in $3.3 billion in advertising dollars this year, according to updated estimates by eMarketer. That number represents a 31 percent increase from 2009′s $2.5 billion. A full 39 percent of that amount, or $1.3 billion, will go to Facebook.
In the U.S., social ad spending is estimated to rise 20 percent to $1.7 billion. Facebook is gobbling up even more market share in the U.S. It is expected to make up 50 percent of that amount ($835 million), compared to a 36 percent share last year (when it’s U.S. advertising revenues were estimated to be $500 million out of a total of $1.4 billion).
The big market share loser in social ads this year is MySpace, whose share is estimated to drop from 32 percent in 2009 ($445 million) to 19 percent in 2010 ($323 million). Social games and apps, interestingly, are also expected to pretty much stay flat in terms of ad revenues, with $142 million of the total this year. The social game segmentation really doesn’t make sense to me. It kind of makes me wonder whether the folks at eMarketer have ever heard of Zynga.
Facebook is the world’s largest social network, with over 845 million monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
MySpace is one of the world’s largest social networks, with about 125 million users. Originally inspired by Friendster, MySpace quickly grew to become the world’s largest social network, before being overtaken by Facebook. User pages are highly customizable and support integration with widgets such as Slide or YouTube. MySpace provides users with a way to connect around content and culture. MySpace was started as a side project of the internet marketing company eUniverse (now called Intermix Media) in August...
Sponsored Ads
Sponsored Ads
Sponsored Ads
San Francisco, CA
