Apple Repackaging Sanyo Eneloop Rechargeable Batteries, Charging a Premium

Thursday, August 12th, 2010

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More


Didn’t you notice it, Brick? Didn’t you notice a powerful and obnoxious odor of mendacity in this room?

While it was my understanding that Steve Jobs owns a number of nickel mines and brings up tons of ore himself to stay in shape, pounding each core into a delicately wrought battery and then selling the produce of his labor as Apple’s rechargeable battery offering, it seems that Apple is actually using Sanyo Eneloop batteries, wrapping them in their own packaging, and selling them as their own. At least that’s what some Czech dudes think.

While Odin says we will suffer for our indiscretions before arriving in Valhalla, something like this cannot go unpunished here on Earth. See, after intense digging the Czechs discovered that the batteries were little more than Sanyo Eneloop HR-3UTGs. The worst thing? The Apple charger and four batteries costs $29 while the Eneloops cost $29 for eight batteries and a charger.

Heads will roll, people. Heads will roll. This level of perfidy is indicative of a deeper nest of vipers at the company. Or maybe Apple can slap their name on stuff and sell it at a premium. Who knows?

via Engadget

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