Check-In For Swag At The New Foursquare Store

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, August 9th, 2010

For any of you who haven’t earned a Foursquare mayorship yet, you can now buy a physical Mayor button at the newly launched Foursquare store today. The company is announcing a online storefront where you can buy t-shirts with Foursquare logos, buttons with badges and stickers.

The products are actually pretty cool, and range from a $5 pack of buttons to a $20 Mayor t-shirt. Badges for the buttons include Blue Mayor, I’m on a Boat, Douchebag, Photogenic and Groupie. You can also vote for which badge will be featured in a t-shirt next. According to the announcement, Foursquare also plans reward those who unlock badges with real-life swag.

While a swag store is not monumental news for Foursquare, it is definitely a way for loyal followers to express their love of the mobile social network. And t-shirts, buttons and stickers are a form of publicity for the startup. Foursquare is growing fast—the company recently crossed the 2 million member mark and reached 100 million check-ins.

Notably missing from swag are headbands with Foursquare badges-I’m hoping that’s the next addition to the store.

Company: foursquare
Website: foursquare.com
Launch Date: April 16, 2013
Funding: $112M

Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...

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