Geek Squad Will Have You Shell Out $29 To "Setup" Your Ereader

Thursday, August 5th, 2010

Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... → Learn More


Oh, Best Buy. When will you stop pimping your Geek Squad brand? It was once a beloved tech service, but then you bought it and started looking for the most ridiculous tasks to make a quick buck — like setting up an ebook reader or creating an OS X user account.

Don’t you think that if a customer is comfortable enough to buy such a gadget, that they would also know how to follow the on-screen instructions and update the damn thing? Calm down, I’m not discouraging Best Buy from making money, but rather upset that customer service now comes at a price. Remember back when you bought something at a store and had a quick question about the object’s operation, an associate would take 5 minutes of his day and show you the basic functions? Yeah, that now costs $29.99 at Best Buy. Wonderful.

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