• Betaworks, Conway, And Sacca Embed $250,000 Into Embed.ly

    Thursday, August 5th, 2010

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    The angels are lining up to give Y Combinator startup Embed.ly some cash. Betaworks, Ron Conway, and Chris Sacca are investing $250,000 in the company, which specializes in turning links into embed codes.

    There are hundreds of Websites and APIs out there which let people embed media and data all across the Web. Connecting those embed codes with their underlying links is a Herculean task, one which Embed.ly is doggedly pursuing. Embed.ly launched in March with a way to search for embed codes, but quickly pivoted to helping sites manage multiple sources of embed codes through one API. So when Web users share links to embedded media on Reddit, Yammer, German social network StudiVZ, Embed.ly automatically converts those links into inline videos, photos, charts, documents, or other data.

    Embed.ly currently supports 112 different embed-code publishers, including YouTube, Ustream, Flickr, Picassa, Scribd, PollDaddy, and even CrunchBase. Eventually, Embed.ly will offer publishers analytics on how and where their content is being embedded.

    With so many links being shared these days, turning those links into the underlying videos, photos, and other data will help people consume that media without having to click away.

    Company: Embedly
    Website: embed.ly
    Launch Date: January 7, 2010
    Funding: $1.02M

    Embedly provides a platform and suite of tools to make embedding and previewing links simple. Embedly helps publishers and consumers manage embed codes from more than 100 Websites and APIs, including YouTube, Flickr, Ustream, Picassa, Hulu, Twitpic, Quantcast, and CrunchBase. It automatically convert links from these sources into embedded media on the fly.

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    Company: betaworks
    Website: betaworks.com
    Launch Date: January 2007
    Funding: $27.5M

    betaworks believes in the power of the real-time social web. We believe that the popularity of the real-time and social aspects of the web represent a radical shift in how people use and interact with the Internet. The future is about dynamic streams of information, not static pages. It’s about push, not pull; it’s about enabling publishing tools and data; and it’s about the ways we touch, experience and interact with the Internet and each other. With this...

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    Ronald Conway has been an active angel investor for over 15 years. He was the Founder and Managing Partner of the Angel Investors LP funds (1998-2005) whose investments included: Google, Ask Jeeves, Paypal, Good Technology, Opsware, and Brightmail. Ron was previously with National Semiconductor Corporation in marketing positions from 1973-1979, and Altos Computer Systems as a co-founder, President and CEO from 1979-1990. He eventually took Altos public in 1982 and served as CEO of Personal Training Systems (PTS)...

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    An accomplished venture investor, private equity principal, company advisor, and entrepreneur, Chris manages a portfolio of over fifty consumer web, mobile, and wireless technology start- ups as well as an array of mature enterprises through his holding company, Lowercase Capital. While primarily known for its investments in seed and early stage technology companies, Lowercase has quietly become one of the largest momentum investment funds in the country. Previously, Chris served as Head of Special Initiatives at Google Inc. In that...

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