The angels are lining up to give Y Combinator startup Embed.ly some cash. Betaworks, Ron Conway, and Chris Sacca are investing $250,000 in the company, which specializes in turning links into embed codes.
There are hundreds of Websites and APIs out there which let people embed media and data all across the Web. Connecting those embed codes with their underlying links is a Herculean task, one which Embed.ly is doggedly pursuing. Embed.ly launched in March with a way to search for embed codes, but quickly pivoted to helping sites manage multiple sources of embed codes through one API. So when Web users share links to embedded media on Reddit, Yammer, German social network StudiVZ, Embed.ly automatically converts those links into inline videos, photos, charts, documents, or other data.
Embed.ly currently supports 112 different embed-code publishers, including YouTube, Ustream, Flickr, Picassa, Scribd, PollDaddy, and even CrunchBase. Eventually, Embed.ly will offer publishers analytics on how and where their content is being embedded.
With so many links being shared these days, turning those links into the underlying videos, photos, and other data will help people consume that media without having to click away.
Embedly provides a platform and suite of tools to make embedding and previewing links simple. Embedly helps publishers and consumers manage embed codes from more than 100 Websites and APIs, including YouTube, Flickr, Ustream, Picassa, Hulu, Twitpic, Quantcast, and CrunchBase. It automatically convert links from these sources into embedded media on the fly.
Founded in 2008, betaworks is a company of builders. A tightly linked network of ideas, people, capital, products and data brought together in imaginative ways to build out a more connected world. At first glance we seem to do many things. But first and foremost, we’re builders, seeking to create a more sustainable innovation model. The more we build, the more we learn, the more we get ideas for peripheral things, all related, connected – in a loosely...
Ronald Conway has been an active angel investor for over 15 years. He was the Founder and Managing Partner of the Angel Investors LP funds (1998-2005) whose investments included: Google, Ask Jeeves, Paypal, Good Technology, Opsware, and Brightmail. Ron was previously with National Semiconductor Corporation in marketing positions from 1973-1979, and Altos Computer Systems as a co-founder, President and CEO from 1979-1990. He eventually took Altos public in 1982 and served as CEO of Personal Training Systems (PTS)...
An accomplished venture investor, private equity principal, company advisor, and entrepreneur, Chris manages a portfolio of over fifty consumer web, mobile, and wireless technology start- ups as well as an array of mature enterprises through his holding company, Lowercase Capital. While primarily known for its investments in seed and early stage technology companies, Lowercase has quietly become one of the largest momentum investment funds in the country. Previously, Chris served as Head of Special Initiatives at Google Inc. In that...
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