Zulily, a private-sale shopping site targeted at ‘busy moms’ and their kids, has raised $6 million in Series B funding led by August Capital, with participation by existing investor Maveron.

The round brings the total funds raised to date by the niche daily deals site to $10.6 million.

Zulily says moms can save an average of 50-70 percent off retail prices of boutique brands for babies, kids, and maternity using its service. You know the drill of the model by now: daily distribution of limited-time only deals with limited supply of goods.

The company is led by CEO Darrell Cavens and chairman Mark Vadon, former executives at Seattle online jeweler Blue Nile.

Let’s see if Zulily can carve out a nice little profitable niche for itself with the help of the freshly injected capital.

Crunchbase

• ZULILY

Company: zulily

Website: zulily.com

Funding: $96.6M

zulily is an online daily deal site for moms, babies and kids offering up to 90% off apparel, toys, gear and more.

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