• Zagat Wins Foursquare's Battle Of The Brands

    Wednesday, August 4th, 2010

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    At least according to the folks at custom badge site Osnapz, who have created a Foursquare brand leaderboard stack ranking the location based service’s many promiscuous partnerships in terms of follower count, with Zagat in the top slot at 48,136.

    For the uninitiated, the leaderboard is a glimpse into some of the more obscure Foursquare brand tie-ins and badges, some of them holdovers from earlier campaigns like the “New York Times Olympics” badge, created especially for the Vancouver Olympics and now relegated to the badge deadpool.

    Other surprises? The seven Bravo badges! At number two on the leaderboard, the cable channel’s offerings include “Bravo Newbie,” and show-related fare including “Top Chef,” “Looking For Love,” “Real Housewife” and “Hair Aware.” Surprisingly not a surprise? The existence of a Dora The Explorer brand tie-in, as well as the relative high prominence of social web savvy MTV at number four. And while you can “Spread Snooki” on the iPhone, there’s no Jersey Shore-related “The Situation” badge, as of yet. A girl can dream …

    Screencap: Dennis Crowley/Flickr

    Company: Zagat
    Website: zagat.com

    ZAGAT.com features over 30,000 of the best places to eat, drink, and stay worldwide. The site is published by and based on the renowned 30 years, Zagat Survey (a survey-based restaurant guide). ZAGAT.com provides access to ratings and reviews for restaurants, nightspots, hotels and attractions in hundreds of cities worldwide. It features menus, photos, virtual tours, updates on the latest openings and closings with ZAGAT BUZZ and connect with other ZAGAT.com members in our bustling Discussion Boards.

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    Company: Foursquare
    Website: foursquare.com
    Launch Date: March 11, 2009
    Funding: $71.4M

    Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...

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