eXelate, a New York-based provider of data management tools for online publishers and operator of an open marketplace for audience targeting data, has raised $15 million in Series B funding in a round led by Silicon Valley’s Menlo Ventures with participation of Israeli VC firm Carmel Ventures.
The latter led the company’s initial $4 million financing round back in October 2007.
Menlo Ventures partner Mark Siegel will join Carmel’s Shlomo Dovrat on eXelate’s board, which was recently expanded to include New York Times Company SVP Digital Operations Martin Nisenholtz and IPG’s Mediabrands Ventures CEO Matt Freeman.
Since eXelate’s U.S. launch of the eXelate eXchange in May 2008, the company has expanded both its footprint of accessible audience data (to 150 million U.S. unique visitors presently) as well as its suite of solutions to enable efficient interactions between buyers and sellers of data.
The startup says it will use the funding to enhance its data marketplace footprint, as well as expand the functionality of its data management toolset.
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Bizo, and more, eXelate makes online, offline and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX dataTM- customized audiences built for advertisers based on first and third party data- delivers...
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