Zoopla
Byteplay

Zoopla continues land grab, acquires UK property technology company Byteplay

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The UK land grab continues. Real estate startup Zoopla has acquired property technology company Byteplay Ltd, whose assets include OnOneMap.com, DotHomes.com and Extate.com, all three of which are now pointing to Zoopla.co.uk. The terms of the deal remain undisclosed in what appears to be classic consolidation play.

Byteplay is also the operator of the local ‘propertygazette’ websites, which include bristolpropertygazette.co.uk and coventrypropertygazette.co.uk and a host of others covering UK towns and cities.

Zoopla says the deal is a “win” for estate agents already utilising its service as they’ll now see more leads via the company’s roster of local property sites, which has been given a boost thanks to today’s acquisition. This, says Zoopla, makes it a serious challenger to the market leader in the UK, Rightmove.

And it’s true the company does seem to have momentum of late, having also recently acquired the PropertyFinder Group, which was put up for sale recently by joint owners REA Group and News International. While last week Zoopla launched its augmented reality app for the iPhone that lets users search for properties for sale and rent and compare house prices by pointing the phone’s camera at a street, mining its 27 million strong property database.

  • Gadget Freak

    I thought that dothomes.co.uk had been acquired in January by The Digital Property Group (TDPG) who own Primelocation.com, FindaProperty.com, Globrix.com and FindaNewHome.com?

    • Steve O'Hear

      That’s correct. Byteplay kept the .com of dothomes and that is now owned by Zoopla.

      • Steve O'Hear

        Actually, dothomes.co.uk is also redirecting to Zoopla so perhaps the TDPG deal fell through?

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  • http://www.edocr.com Manoj Ranaweera

    Douglas, Founder CEO of Byteplay was one of the 20 hot startups that took part in webmission08.

    I have not seen Douglas for many years, but here is some more details about him http://www.doc.ic.ac.uk/~dvd03/

    Its nice to read an exit for another.

    Best regards
    Manoj
    CEO – http://www.edocr.com/tour

  • http://www.qype.co.uk Andrew Hunter

    I’m going to go out on a limb here and say Zoopla will be bigger than Rightmove by 2012 (traffic, not revenue)

  • http://www.blogle.org/2010/08/zoopla-continues-land-grab-acquires-uk-property-technology-company-byteplay/ Zoopla continues land grab, acquires UK property technology company Byteplay | Blogle.org

    […] on eu.techcrunch.com This entry was posted in English, Technology and tagged byteplay, classic consolidation, com, […]

  • http://eu.techcrunch.com/2010/12/15/zoopla-raises-a-further-3-25-million-in-funding-for-growth/ Zoopla raises a further £3.25 million in funding for growth

    […] far Zoopla has used it’s funding to acquire a litany of ailing competitors including OnOneMap.com, DotHomes.com, Extate.com and the […]

  • http://eu.techcrunch.com/2011/01/04/zoopla-continues-property-site-roll-up-acquires-houseprices-co-uk/ Zoopla continues property site roll up – acquires Houseprices.co.uk

    […] In August of last year, Zoopla acquired property technology company Byteplay Ltd, whose assets include OnOneMap.com, DotHomes.com and Extate.com, along with operating the local ‘propertygazette’ websites bristolpropertygazette.co.uk and coventrypropertygazette.co.uk and a host of others covering UK towns and cities. This followed the purchase of the PropertyFinder Group the year before. […]

  • http://eu.techcrunch.com/2011/01/17/zoopla-moves-in-on-android-with-augmented-reality-house-hunting-app/ Zoopla moves in on Android with Augmented Reality house hunting app

    […] competes with Rightmove and Findaproperty, seems to be going from strength to strength, making acquisitions left right and center, as well as spending big on marketing. And today’s move in on Android […]

  • http://eu.techcrunch.com/2011/02/07/zoopla-becomes-a-top-100-uk-website-remember-that-tv-ad-campaign/ Zoopla becomes a top 100 UK website – remember that TV ad campaign?

    […] In August of last year, Zoopla acquired property technology company Byteplay Ltd, whose assets include OnOneMap.com, DotHomes.com and Extate.com, along with operating the local ‘propertygazette’ websites bristolpropertygazette.co.uk and coventrypropertygazette.co.uk and a host of others covering UK towns and cities. This followed the purchase of the PropertyFinder Group the year before. […]

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