Today at our Social Currency CrunchUp in Palo Alto, CA, James Lamberti, VP of Global Research and Marketing for InMobi, sat down with our Michael Arrington to tell us a bit about mobile advertising.
InMobi is the largest independent mobile ad network in the world. Overall, they’re number two behind Google’s AdMob. That earned them an $8 million investment from Kleiner Perkins and Sherpalo Ventures a couple weeks ago. But what’s particularly interesting about InMobi is how well they’re doing outside the U.S.
Out of inMobi’s 16.9 billion mobile ad impressions globally, 2.6 billion are in Africa, more than the US’s 2 billion. 10 billion are in Asia, no surprise considering inMobi was founded in India and had more time to develop reach, while Europe follows Africa with 1.6 billion and the Middle East .5 billion. InMobi’s mobile eCPM development is highest in Europe at 29%, with North American coming in a close second at 24%.
When inMobi’s development rankings, are stack ranked by country, Australia comes in first due to its high adoption of the iPhone and Malaysia performs at number two. Not surprisingly the iPhone platform dominates inMobi’s marketshare the US, being responsible for 38.2% of all mobile ad impressions. Globally Nokia trumps other platforms serving inMobi ads, at 22.2% of the market.
Lamberti says that InMobi’s biggest growth markets are in the US, Japan, and South America and the US, partially because of the benefits from Google Ad Mob changes on the iPhone. While 60% of all mobile iPhone impressions are still in the US, inMobi is now poised to to monetize the 40% that aren’t.
Video and slides from their presentation below.
