Half Of All Facebook Users Play Social Games — It’s 40% Of Total Usage Time

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Perhaps you’ve heard: social games maker Playdom was acquired by Disney a few days ago for a deal potentially worth north of $750 million. Playdom CEO John Pleasants took the stage today at our Social Currency CrunchUp in Palo Alto, to talk a bit about the deal and the future.

Pleasants says that he’s not exactly sure what his title at Disney will be yet, but he thinks he’ll be the General Manager of Playdom. He’s also not sure if Tapulous (another gaming company just acquired by Disney) will be under his department, but he doesn’t think so. And he made sure to clarify that the deal was for $563.2 million plus an earn-out of up to $200 million — so he’s not super super super rich, he’s just super super rich.

But the most interesting thing Pleasants noted was that he recently heard (from his own source, apparently) that half of all users on Facebook now play social games. More impressively, 40% of total usage time on the service is spent on these games. That’s meaningful, of course, because “a huge amount the Internet is on Facebook,” Pleasants stated.

When moderator Michael Arrington asked about changes Facebook has made recently to slow the viral spread of these types of games, Pleasants acknowledged they’ve all taken a hit. But he says they’re working with Facbeook on new ways to drive growth. But he made sure to say they had to do it without spamming.

When talking about what’s next, Pleasants notes that they’ve released two new games in the past week alone. When Mike suggested that most of the games are just a combination of blindly pushing buttons, Pleasants noted that things were evolving, and that games were about to get more social.

The biggest issue going forward though? “The lack of credit cards with children,” Pleasants half-joked.

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