• Vlado Herman Steps Up As New Yelp CFO

    Alexia Tsotsis

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    Thursday, July 29th, 2010

    Former Yelp VP of Finance/Administration Vlado Herman takes a step up the ladder and becomes, as of today, Yelp’s Chief Financial Officer.  The Yelp Blog introduces his promotion with an adorable poem:

    Faster than BP’s falling share price.
    More powerful than a bull market on steroids.
    Able to leap across the Atlantic in a single bound.

    Look! Up in the sky!

    It’s a bird. It’s a plane. It’s our new CFO!


    Founded by former PayPal employees Jeremy Stoppelman and Russel Simmons in 2004, Yelp has recently tried to cash in on the GroupOn craze by offering local deals, while Google is attempting to take the wind out of Yelp’s sails with its new Places application.

    Photo: Yelp Blog

    Company: Yelp
    Website: yelp.com
    Launch Date: July 1, 2004
    IPO: February 3, 2012, NYSE:YELP

    Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland and Turkey. Yelp had a monthly average of 86 million unique visitors in Q4 2012*. By the end of Q4 2012, Yelpers had written more than 36 million rich,...

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    Vlado joined Yelp in December 2006 as Director, Finance and was promoted to Vice President, Finance and Administration in 2007. He now serves as the company’s Chief Financial Officer. Prior to Yelp he held several roles at Yahoo, most recently as Senior Director of Operations Finance for the Search & Marketplace business unit. In addition, Vlado has held finance & accounting roles at Intel Corporation, Ernst & Young LLP and Unocal Corporation. Vlado holds an MBA from the Marshall...

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