Launched during this year’s Super Bowl with its inaugural “Parisian Love,” Google’s Search Stories campaign is meticulously engineered to be relatable and tug at your heartstrings.
Their latest offering, “New Baby,” portrays the joys and costs of parenting a little too well, heavy on the latter. So you’re clueless, your wife is pregnant and crazy and you have to sell your precious vinyl collection to be able to afford twins, which are an “expensive proposition”?
And on top of it all you have to buy a minivan (and sell the Porsche presumably)! If I was that dad I’d be searching for “how to get a vasectomy” instead of “how soon can we try again?”
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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