Google’s Mobile Search Market Share: An Estimated, Whopping 98.29%
Robin Wauters
Jul 29, 2010

How’s this for absolutely dominating an increasingly lucrative and fast-growing segment?

Google currently boasts a mobile search market share of 98.29%, with it closest competitor Yahoo taking up just over 0.8% of market share and Microsoft’s Bing barely touching even half that, according to recent data from StatCounter as relayed by Pingdom.

This graph, made by Pingdom, puts it all in perspective:

As you can tell from the graph, put together using global visitor stats for more than three million websites, Google’s near-100% piece of the mobile search pie is even a good deal larger than their still impressive share of the overall search engine market. Note that the red bars represent non-mobile search market share, not a combination of both.

As for Yahoo, Bing, and the ‘others’ – good luck taking on Google on that front.

Advertisement
Advertisement
  • http://techyourtime.wordpress.com Sunil Kamat

    whoa!

  • Khalid

    Most impressive. This obviously isn’t entirely down to Android, but it can’t hurt that it’s doing so well.

  • People

    Confused by this graph. I though Google’s non-mobile share is only like 62%? Is this graph using different metrics?

  • Matt

    Microsoft getting owned.

  • Matt

    Should just throw Yahoo and Bing into “Other” category

  • Khalid

    It’s based on global data, not US-only.

  • Michael

    How did the government allow the Admob acquisition to go through?

  • popster

    Bing all the way. bing me here and bing me there,

    man MS killed bing before they released it,

  • appster

    Okay, so Google stands to lose some of its share to new upstarts in the mobile search area. Lets watch this unfold.

  • Paul

    Mind boggling – how is this good for competition?

  • http://www.bits360.com Abhinav

    I thought Yahoo! would be a lot higher than 0.81%.

  • ian

    It just shows that most people find google search superior, if something is better than the rest, of coarse it will blow the others away.

  • http://www.BreakingNewsBlog.us BreakingNewsBlog.us

    .

    nothing strange for me… I’ve already predicted (over one year ago) that Yahoo and Bing will lose tons of money (trying to compete with Google) and will be SOLD to Google for $1 in 2012

    newgo
    os.blogs
    pot.c
    om/2009/05/why-bing-will-be-sold-for-1-in-2012.ht
    ml

    then, two-three years later, over 90% of the Web will be in Google’s hands!!!

    gaetano marano
    mylowcostpc.com

    .

  • Radnips

    AdMob doesn’t sell ads against search. It’s a mobile display ad network. Totally different market.

  • kensons

    And this is driving Apple nuts! To think that 40% of those traffic came from their precious mobile iDevices. http://2su.de/q4p

  • Jermain

    I would assume that the few Y! and Bing users are employees ;)

  • http://www.vizrt.com ngo

    I’m in the 1.79%. Bing.

  • http://www.rashidsaeed.com/blog Rashid

    That’s awesome, Google Search rocks! Come on Bing guys, continue ranting “Google’s copying Bing”.

  • Harry Baulz

    Balmer should resign.

  • Robin Wauters

    It doesn’t work that way.

  • d

    numbers dont look right.
    Bing’s search market share is almost same as Yahoo. While just in US, they are 60-80% of Yahoo and they are not even present in most of the intl markets.

  • modelportfolio2003

    …and some say that Google does not have another engine for growth??

  • http://www.javarants.com/ Sam Pullara

    You really shouldn’t use something like statcounter to measure search share. Statcounter is installed on few major sites where the majority of search traffic from Yahoo and Bing end up. There is a reason that statcounter’s search share numbers don’t match the industry numbers on the web as well.

  • Michael

    I doubt doubling their MAC sales, completely dominating with the iPad, and having the best selling phone… again… is pissing off Apple. I know you, and many are waiting for them to fail, but its not happening, yet.

  • asdfa

    SAME FUKKKN THING

  • Michael

    That doesn’t work when people already say “just google it”.

  • michihi

    it is much simpler then quality of search
    google is a default search engine on almost all phones
    btw if google is so open and no evil
    why I cannot Change a default search engine on my android PHONE?

  • Hadrianus

    It does not feel right to me either. The only explanations that comes to mind is that the stats that I know (Google = 60 to 65%) talk about revenues for search engines and this one talks about search.

  • asdfa

    Can’t wait until Apple makes iSearch STANDARD for the iPhone. LMAO. That’ll teach the GOOGLEBOTZ and FANDROIDS!!!!

    LOLZ *burp*

    -Posted from my Fandroid.

  • Michael

    “using global visitor stats for more than three million websites”

    Seems like a decent sample size to me.

  • Incredulous

    This other study gives wildly different results for the non-mobile search market share. While I don’t know how reliable the study is, it “feels” way more reasonable, putting Google at 69%

    http://www.dailyfinance.com/story/company-news/google-market-share/19568150/

  • Michael

    …in my moms basement.

  • Michael

    hmm, but then it says the 3 other large players only add up to 15%. Added to google’s ~70%, thats only 85%. Are they saying that globally there is 15% usage outside of the big4?

  • Michael

    Even if they are clicking more because they aren;t finding what they need… thats driving ad revenue aka the only thing that matters.

  • http://www.netgrowthgroup.com Alec Campbell

    What an utter load of crap! Google’s global search market share is no where near 90% and it most certainly does not have 98% of mobile either. These are web-based stats sourced from a FREE analytics program – i.e. they are heavily skewed by the small percentage of high-traffic sites that use StatCounter.

    Get your stats from a credible source – one that uses user-based data. Hitwise and Comscore may not be great but they’re a hell of lot more accurate than this guff.

    Fact: Google’s Global Market Share = ~70%
    http://bit.ly/9ZYlm3

    And you numpties lap this stuff up like it’s gospel. Start questioning what you’re reading! And TC – stop posting crap please!

  • http://www.tiny.cc/750i4 rima20

    That’s dominating!!!
    http://tiny.cc/750i4

  • http://search.excitingads.com Navaid Syed

    I like Google. But doubt the numbers. It’s definitely in the favor of Google, but not that much. Looks ridiculously exaggerated.

  • http://www.netgrowthgroup.com Alec Campbell

    Yes. There are many search engines that own significant market search in specific countries – Naver, Yandex, etc. Also, Google/Bing/Yahoo comprises ~92% of the US market. Ask.com and others still own small percentages. It adds up.

  • http://stanfordrosenthal.com Stanford Rosenthal

    I agree, these numbers are inaccurate. Statcounter, I assume, is only counting referrals from these search engines, ie clicks.

    1) Perhaps Bing users find what they need right on the results page because Bing provides info such as flight data internally.

    2) Perhaps Bing users find what they are looking for on the first result, and Google users have to click 10 links before finding what they need.

  • Patrick

    bing sux
    google rox
    microsoft = monopoly and evil
    google = not evil and not monopoly bc you can choose if you want g, y, or b
    of course you can change windows to linux/mac but you either dont have linux dell, hp, acer etc or pay expansive macs (wich are way better then windows)
    so microsoft is evil and monopoly
    well done google

  • http://www.mattvarney.com Matt

    If it was global data Google would be much lower than 90%. In the US alone Google is around 65%. In China which is one of the (if not the) largest web markets Baidu is crushing Google.

    Something is definitely up with the number presented here.

  • asdfa

    …in your moms butt.

  • http://spirofrog.de Tom

    Mobile first at it’s Best!

  • social media

    PPC Means: Search->Scan->Click – kaching – 25 cents per click

    cheers
    ajay mishra

  • Andre Richards

    You know how you spot a true fanboy? When there’s good news about his chosen religion/company, he uses it as an opportunity to attack other companies.

  • Andre Richards

    Am I the only one will to call bullshit on these numbers? I know Google dominates mobile search ads but they’re not the only game in town. This seems terribly skewed.

  • Bob

    BING is the default search engine on verizon’s vcast phones. That is the ONLY time I ever use bing. Other than that, it is google all the way!!!

  • fffdsfadsfafsd

    Because right now Google *is* the US Government (or at least the part of it that “gets” tech).

    http://www.theregister.co.uk/2010/07/23/googleburton/

  • http://sparkplug9.com John Koetsier

    I don’t think this is the whole story … people are using mobile apps like Yelp and others to find thing on the go.

    Mobile search that actually hits a traditional search engine interface is some fraction of the total “searching” activity that happens. What that fraction is … who knows.

  • Nivco

    Guys maybe you don’t know that but many (most) countries in europe are like 95% Google

    I guess it depends what statcounter means by “global” too. sometimes they can’t include certain countries because it’s hard to get reliable data (maybe china is left out)

  • Christian

    Let’s do everything we can to further Google’s monopoly.

  • Christian

    “then, two-three years later, over 90% of the Web will be in Google’s hands!!!”

    And how is that good? This is nothing but Google fanboyism going on.

  • POE

    Of course Google’s mobile search share is high when it is the factory default search engine on many phones, including my non-smartphone. To use another search engine, I have to key through a few menus until I get to a “URL” menu item, then key in name of alternative search engine.

  • Christian

    Yes, this is the same way Microsoft got big (at least in the Internet world)… by making IE the default browser on new PCs and making it hard to switch to a different default browser.

  • http://www.making-your-own-website.com Create Your First Website

    Yup impressive results by Google.

  • JC

    Can someone tell me the rationale for including Yahoo in a graph like this? Some time ago Yahoo agreed to use MS’s search and drop Yahoo’s own search.

    So really, as far as I understand, any time someone uses Yahoo to search, they’re actually using Bing. Since that’s the case I think the Yahoo traffic ought to be stacked within the Bing column.

  • http://webscanNotes.com Lem

    Yup, I agree that StatCounter’s statistics look way too skewed, and is most prob due to their methodology. human-based approach will probably be more accurate.

  • Not again

    This is BS.
    The world’s biggest mobile market is China. Baidu wipes the floor with Google there.
    In Japan, another huge market, Yahoo is the leader.
    These are just 2.
    Do the math, and you’ll see that there’s no way Google reaches 98%.

  • Kin

    not every mobile in china is a smartphone, the smartphone market is like “just getting started” there. Those who has a limited data plan with their feature phones, mostly perform searches just on google map.

  • YA

    No surprise since you cannot use any other search but from Google on iPhone and Android phones, and those have the most lucrative data plans.

  • Mich

    No..? He even pointed out how they were different.

  • JJ

    Bing’s iPhone app is surprisingly good, but unfortunately it is not yet possible to change the default search provider in mobile safari. If apple really cares about this they will allow adding user-specified search engines, similar to how desktop web browsers do.

  • http://www.guaranteeddirect.com jim

    Does anyone know what type of search volume (stats) mobile search is generating?

  • http://www.guaranteeddirect.com jim

    does anyone know how much search traffic is generated through mobile?

    http://www.gurnateeddirect.com

blog comments powered by Disqus
Advertisement
Got a tip? Building a startup? Tell us