When asked about Google’s partnership with Zynga, Mr. Schmidt said “we haven’t announced it” but “you can expect a partnership with Zynga” in the future. Google’s partnership with Zynga was reported earlier by the blog TechCrunch.
That sure sounds like an announcement to me, buried 13 paragraphs deep in an article summarizing an interview with Google CEO Eric Schmidt with the Wall Street Journal. Or an announcement of an announcement. Or perhaps an announcement of an expectation of an announcement.
We broke the news about Google’s investment in Zynga and negotiations around a Zynga partnership with a new Google Games property earlier this month. Neither company has confirmed the news before now. In fact, neither company will discuss it with us at all, even to not comment.
The story was accurate, we’re sure of that. But this is the first official on the record confirmation from either company.
Anyway, expect Google Games to be announced sometime this year. And Zynga will be one of the main game engines populating it. And eventually one of these companies will admit that Google invested in Zynga, too.
Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga’s mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....
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