Every big publisher on the Web wants to be able to serve up ad-friendly videos, but creating them can be a pain. But there are already plenty of high-quality videos out there in every subject imaginable. With that in mind, Answers.com has quietly launched Video Answers with about 200,000 videos from video distribution network 5min on everything from home repair and fashion tips to cars and travel.
5Min is already one of the largest video networks, with more than 110 million video views a month and 30 million unique visitors across 800 partner sites. But Answers.com will become its biggest partner by far. 5Min syndicates videos from about 1,000 online video producers, including CBS, Hearst, Scripps, and WatchMojo. Anytime one of 5Min’s videos matches a question asked on Answers.com, WikiAnswers, or ReferenceAnswers, video results will show up and they will play on the new Video Answers page. Advertising revenues will be split between Answers.com, 5Min, and the video publisher, with roughly a third going to each.
“What we are really building here is ability for every publisher to have their own video section without producing because I think there is no ROI for production,” says CEO Ran Harnevo. The videos in his network are all in highly-targeted, evergreen niches like yoga or food videos with low double-digit CPMs. Video producers ca extend their reach beyond their own sites by syndicating with 5Min and make some extra cash.
5Min’s model contrasts with Demand Media’s, which produces its own videos at $50 or so a pop and shows them on eHow and its portfolio of search-friendly niche sites. AOL also wants to get into this game with its recent acquisition of Studio Now. But 5Min’s philosophy is to let others produce the best videos, and focus on distributing them at scale, while splitting the downstream revenues. “Destinations are just not big enough today,” he says.
5min Media is the leading syndication platform for lifestyle, knowledge and instructional videos. Reinventing the cable network online, 5min reaches engaged and targeted audiences of passionate consumers through its network of 100s of lifestyle and niche websites. The 5min video library comprises more than 200,000 short-form videos from some of the world’s largest media companies, as well as the most innovative independent producers. Visit http://www.5minmedia.com for more information.
Answers is the world’s leading Q&A resource, delivering trusted answers to all of your questions through web, mobile, and social channels. We organize the knowledge from our vast community of online experts, syndicated sites, and members’ social networks to connect you with the most relevant and trusted information. One-third of all U.S. Internet users regularly visit Answers for information on virtually everything. Answers is home to a community of more than 250 million registered users and more...
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