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Private equity firm Permira acquires online travel agency eDreams from TA

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eDreams, the Spanish online travel giant, has changed private equity hands once again. In a deal reportedly worth €250-300 million, the UK’s Permira has acquired a majority share in the site from its previous owner US private equity firm TA Associates.

TA paid €153 million for the company in 2006 from its original VC backers, which included Apax Partners, Atlas Venture, BSCH, Doll Capital Management (DCM), Net Partners and 3I. While Permira is said to be on the lookout for other, smaller online travel startups in Europe.

eDreams, which launched in 1999 and is headquartered in Barcelona and has offices in Spain and Italy, operates localised versions of its site in 14 other markets, including the UK, France, Canada and Brazil. Across its properties in Southern Europe it says it see 250,000 visits daily, while in March 2003, eDreams purchased the Italian company, becoming Italy’s number-one online travel agency, according to the company.

  • Sam2

    What are they gonna do with it?

  • e-Philippines Adventure Travel Agency

    Worldwide travel nowadays is very popular but it can also be very daunting especially when you’re going to some place exotic.

    It would be a big help for the traveler to look for a destinations specialist or a local online travel agency to better prepare them for their vacation.

    • Max Niederhofer

      Heard of rel=nofollow?

      Thought not.

  • eDreams adquirida por Permira

    […] el operador español de viajes online, ha cambiado de manos de nuevo. A través de un acuerdo valorado entre los 250 y los 350 millones de euros, la firma de capital de riesgo Permira, de el Reino Unido, se ha hecho con el total de las acciones […]

  • rima20

    I know, specially when they are implemented in Social Networking sites


    I didnt think they were leaders in Italy. I had a look at Alexa and i should say from a traffic point of view they are

    I dont know about revenues, but for “brand” perception expedia (and also lastminute) I believe is better positioned here.

  • All that you wanna know

    Watch Tv Online & Free Soccer…

    I found your entry interesting thus I’ve added a Trackback to it on my weblog :)…

  • Buyout Firms Ramp Up Activity With “Pass The Parcel” Deals - The Source - WSJ

    […] sold French frozen foods retailer Picard Surgeles to Lion Capital having bought it from Candover; Permira snapped up Spanish online travel agency eDreams from TA Associates; while HgCapital outbid Cinven Group for Bain Capital’s […]

  • Luis Angel

    Mala operación la realizada por Permira. eDreams es una compañía sin ningún valor. Utilizar el motor de búsquedas Amadeus lo hacen un montón de Agencias de viajes off y on-line. El problema de eDreams es que opera como una empresa fraudulenta, no solo no tiene un teléfono de reclamaciones sino que ni siquiera tiene un buzón de correo para estas, algo impensable en una empresa de servicios exclusivamente on-line. Luego están las prácticas cuasi-delictivas como cargar cobros sin autorización y esperar que el cliente reclame. Incluso utilizando los datos de las tarjetas de crédito que están en su poder aún cuando no se haya hecho ninguna operación con ellas en su portal. Esta empresa acumula denuncias por fraude a cascoporro. Permira debería haberse informado antes de meterse en esos berenjenales.


  • Luis Angel

    First, sorry for my poor english.
    Poor operation was performed by Permira. eDreams is a company with no value. The Amadeus search engine used by eDreams is the same used by many travel agencies, physical and virtual (on-line) The problem is that it operates as a fraudulent company, not only has no phone for your claims, plus they have not a mailbox for these, something unthinkable in a on-line services company. There are quasi-criminal practices such as charging fees without authorization and then they expect the client claimed. Also the use of data from credit cards that are in possession even when not made any transaction with them on his website. This company has many fraud complaints. Permira should have been informed before getting into these mess.


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