Panasonic Wants You To Take Pictures In 3D


Along with the other announcement Panasonic made today, they also told us about a new lens for their LUMIX G camera. You’ll remember that the LUMIX G is their micro 4/3 line, of which we reviewed the G10 back in May. The new lens is first to give the ability to take a 3D image using a camera with only one CCD, by using a stereo optical system in the barrel of the lens. Details are sparse, but keep in mind that splitting the image and using smaller lenses will really limit the amount of light coming in. We expect the lens to be available before the end of the year, but that’s about all we know. Also keep in mind that you’ll have to have a 3D display to view the images. You can read the full press release after the jump, if you are interested.

SECAUCUS, NJ (July 27, 2010) – Continuing its record of 3D technology leadership, Panasonic today announced the development of the world’s first* digital interchangeable twin-lens, making it possible to shoot 3D with an interchangeable lens system camera. As a new member of Panasonic’s powerful lineup of interchangeable lenses as part of the LUMIX G Micro System**, the twin-lens will allow high-quality shooting in 3D. Panasonic plans to release this new lens for sale before the end of the year.

“This year will be remembered as the ‘First Year of 3D Era’ and Panasonic has already taken the lead by launching 3D-capable VIERA™ televisions and Blu-ray™ 3D Disc Players,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With Panasonic’s development of a twin-lens capable of 3D shooting, the company is providing consumers with a way to capture their own 3D content, which they can then enjoy watching in the comforts of their own home. Panasonic is dedicated to evolving the 3D ecosystem, letting consumers create and display lifelike 3D images in their homes.”

Currently, 3D shooting with an interchangeable lens system camera is possible only by using panorama systems or by combining two lenses and two CCDs. However, these systems are not ideal and have difficulty capturing moving objects. Panasonic’s new 3D lens for the LUMIX G Micro System features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses that are then processed with a 3D image processing system. Thanks to Panasonic’s advanced technologies in optical technology, image processing systems, and lens barrel design, the 3D lens will be compact in size.

This new compact 3D-capable interchangeable lens will be easy to handle and allow instant 3D shooting, without distortion or time lag between left and right images – even when shooting moving objects.