It’s like the lifeboat policy put in place while the Titanic was sinking, except creepier: if you’re looking to pick up an iPhone 4 on launch day at any Orange At Globus store in Switzerland, you best be a lady — or at least, you better know one you can hide behind.

Straight off this page on Orange’s own site:

Coffee and Croissants will be available to all of the ladies waiting to collect the new Apple device. Yes, that’s right, ladies. The slogan for this early-bird event is ‘Ladies First’ and men will only be allowed in when accompanied by a lady.

How very skeezy-night-club-owner of you, Orange.

[Thanks Frederic!]