Digg Vs. Reddit: The Infographic
Robin Wauters
Jul 27, 2010

There’s always been a form of healthy rivalry between Reddit and Digg, and its respective user bases. I’m one of those indifferent people who think there’s plenty of room for multiple sites of the kind, and that these sites actually make each other stronger and better in their state of co-existence. Rising tide lifting all boats and all that.

Nevertheless, I was keen on sharing an email from reader Harry Maugans, which we received moments ago:

I’ll be brief. We’ve spent the past two weeks recording every popular story to appear on Digg and Reddit (24 hours a day), and we’ve now compiled our results into an infographic that shows a pretty interesting comparison of the two sites.

Since Digg and Reddit have been in the news quite a bit recently (Digg 4.0 Alpha and Reddit Gold), I thought this might be interesting to your readers.

Well Harry, we happen to think so too (click the image for a larger version).

I’ll let the actual infographic do the rest of the talking:

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  • http://winars.com/ Waisybabu | WINARS.com

    What about StumbleUpon? I find stumbling much better than digging or ‘upvoting’ on reddit. :D

  • http://tasck.com kBaby

    What I really liked about Reddit was the community, the stories are really personalized, the comments are hilarious and clever, sometimes i’ll spend a whole hour just reading comments. But when I want to leave the “government sucks, legalize weed, is reddit slow, here’s my dog” bubble of reddit I run to digg where I feel a bit more connected to the real world in a cold less personalized way. Does that make sense?

  • http://www.shanzai.com Tai-Pan

    So Reddit gets the top stories faster, but less of them and somehow reddit is sourcing itself as a news item to keep its ranking high?

  • http://www.devicemag.com Alex Ion

    Does that show that Reddit is a bit better at delivering news than Digg, or am I reading all this wrong?

  • http://ppadala.net Pradeep Padala

    I don’t think you can read much into this. Both sites have been good at delivering news, that’s popular. It’s the long tail where both sites falter.

  • keith

    reddit is a forum, not a news site.

    and this is a really really good thing, since this is how forums should work.

    if digg keeps trying to be real news, unfortunately one day they will succeed. and that will be very boring.

  • MG Siegler

    There’s an app for that!

  • http://tasck.com kBaby

    that’s probably the best way to describe Reddit. A forum.

  • http://cwagner.wordpress.com Christoph Wagner

    They link to themselves for stuff like AskReddit and AMAs.
    Those are kinda like forum discussions.

  • cinnak

    What is Old Spice Guy doing there with his cheeky smile?

  • sr

    This Infographic includes “reddit.com” links but actually they’re self posts, posts made like a forum post.

  • sr

    The systems reddit and digg use are different, reddit subreddits that the user subscribes to would affect this greatly, also it depends on how many items per page a user has.

  • WTF

    WTF? Who gives a turd?

  • Kaya

    The last metric being the most relevant for most users (for it is what users of both sites brag about most, hence what they probably value most) it’s hard to understand why the numbers are placed the way they are placed. Reddit actually beats Digg on speed hand down, yet the number on the Reddit column is Digg’s poor metric and the number on Digg’s column is Reddit’s kick-diggs-ass double digit. It’s like those microsoft yes/no dialogs: unless you read it 3 times you are almost sure that No would do you no harm.

    Makers of this, please pay attention to information you’re painting and how, as much as the color and shapes you’re using while painting it. That is off course if you haven’t done it in purpose.

  • igniman

    Depending on the shape, a number of animals.

  • http://www.dailylifetips.in chandra

    Such type rivalery is always good for readers/subscribers. That should be on as it will increase productivity to both.

  • SnapShit

    Please fuck the fuck off with those fucking snapshot mouseover popups. Aaaarrggghhh.

  • Robin Wauters

    You can disable them. It takes a couple of seconds and as many brain cells. Fuck.

  • http://www.slidetoplay.com Adam B

    It seems to be a pretty friendly rivalry at the company level, which is nice, at least judging from this Reddit blog post from a couple days ago: http://blog.reddit.com/2010/07/into-lions-den.html

  • http://www.mywayonnow.com/ MyWayOnNow

    What about Yahoo Buzz?

  • Kin

    the crowd on Digg is funny too, but there’s less bantering there. Reddit is like Slashdot but not nearly as geeky.

  • d3fpo3t

    IT shows that digg is hands down better at delivering news. Digg links to more sites, has more posts, and never links to Fox. 85% of reddit posts link to either
    reddit itself, imgur.com, and youtube.

  • Aubrey

    Well I’ll be damned, you can. I had no idea. It even takes effect for all sites if I so choose.

  • http://www.mynucleus.org Dickens

    I will have to agree with most people that these sites are fundamentally different with reddit being a forum whereas digg provides aggregation, however anyone who has used both or either can’t help but notice their ability to capture news. Looking at both from the news discussions perspective we at http://www.mynucleus.org have leveraged their abilities to bring you top news. It is interesting to see how both reddit and digg compete in terms of news worthiness relative to other sources.

  • brycran

    conspiracy morons on reddit and a horrendous interface will keep me away

  • http://www.medlawplus.com medlaw

    Reddit for me. Note that “f*ck” checked in at #6 of most used words on home page of Reddit. For some of us, this word is the sixth part of speech cable of use as a wildcard in place of any of the five standard parts of speech in any sentance. Redditors are my people.

  • http://www.dailyblogcrush.com Daniel Dessinger

    Agreed. I use StumbleUpon much more often than either of these.

  • kell

    Digg traffic was trash as soon as 2008 hit. While reddit became stagnant when 2009 came. S.U is a preferable choice than this one.

    And even with its new redesign, this won’t change: http://2su.de/1b

  • AF

    Well played, sir.

    You wouldn’t happen to be a redditor would you?

  • AF

    It’s like a half-step above /b/ on 4chan. A half step being extremely generous, of course.

  • AF

    I have blocked any site that places a ridiculously tacky, oversized, twittered/facebooked toolbar from my internet browsing experience. Your site included. Not only this, but you imply that you’ve leveraged digg’s and reddit’s abilities to bring top news. Nowhere on your digg/FB/twit bar do you include reddit.

    That was a nice plug by the way. You copy paste this everywhere you go?

  • http://comparisonz.com browsee

    Digg is way better than Reddit.

    Reddit looks like it is still in 19th century.

    http://comparisonz.com/comparisons/100438/digg-vs-reddit-vs-del-icio-us/

  • bennyb

    Is the UI of reddit on purpose? I mean, how uglier can the UI get?

  • http://www.mynucleus.org Dickens

    Sorry about that AF. We do find the toolbar helpful in navigating and sharing content. Since we don’t have the ability to add reddit at the moment, we’ve removed the over sized Digg this button.

    No that is not a canned plug. I only plug mynucleus whenever appropriate.

  • http://www.playlist.pk music

    well a healthy competition make company more improved services.

  • http://IdeaJason.com IdeaJason

    I love the new Digg. Reddit is not only dull to surf but has no personality.
    I was a Digg fan b4 a Kevin Rose fan & after learning about Kevin it made Digg 100x more fun then stuble or dead red.
    The New Digg 4 was my idea!

  • draders

    The reddit UI is awesome. Its simple and out of the way. Digg’s UI on the other hand is horrendous. So many little icons and pictures everywhere, horrible ad placements.

  • http://flawlessfitnessbook.com/blog FitJerk – No BS Fitness

    Yes, while you CAN disable them, he’s got a point… why the fuck are they used in the first place. It has to be one of the most ANNOYING features I’ve ever seen.

    Not even lightbox popups manage to annoy me as much as stupid Snapshots. Get rid of them TC.

  • Paggy Pow

    Digg is light years ahead of Reddit I think,

    http://www.anonymous-surfing.es.tc

  • Andre Richards

    Percentage of users who are retarded Android fanboys:

    Reddit: 4%
    Digg: 110%

  • http://www.bloggingaccess.com Blogging for Profit

    I thought that Reddit is not so popular than digg because I always saw some articles that they often recommended digg to me.

    But anyway, thanks for this post. I am now also a fan of reddit.

    - Felix Albutra

  • http://www.raterush.com Brian Blane

    Glad to see all are enjoying it

  • http://www.raterush.com Brian Blane

    Rate Rush Productions

  • Scott Edwards

    I agree! But WHY did Reddit go from being SO awesome in 2008 to being “stagnant” in 2009?

    WHat they heck happened?

  • http://myindigolives.wordpress.com/ Ellie K

    Amazing… a context-appropriate use of “the long tail” in a comment.

    I don’t use Reddit, spend too much time on Digg as it is. However, the limited selection, or rather, the very narrowly focused selection of topics offered when one submits a fresh story to digg kind of ensures that the content of the site will be concentrated in those areas.

    (@Pradeep, I’m not certain, but I recall reading your XRM slide presentation a few weeks ago!)

  • http://myindigolives.wordpress.com/ Ellie K

    Yet without them I can’t read more wry verbal humor from commenters such as yourself….

    Actually, I’m still laughing. Your “Snapshit” is funny and clever. Snapshots ARE distracting, bad for short attention spanners: me.

  • http://myindigolives.wordpress.com/ Ellie K

    I find it hard to believe that those toolbars don’t slow down site loading time. I hate the huge ones too. CNET’s is the only one I don’t mind.

  • http://www.mynucleus.org Dickens

    @Ellie, I will admit that they do but I think it is a fair price to pay to provide a “standard” convenience feature for site visitors to share and interact with content on the site. If mynucleus.org site visitors don’t find it useful then we will respect their wishes to have it removed. We are an open minded bunch!

  • Anon

    Fark refugees to Digg, Digg refugees to Reddit… A bunch of shakeups due to redesigns, bans, and oldfags getting too old for /b/ have diluted the intelligence pool at places like reddit.

  • http://aqfl.net AntDude

    Go me!

  • http://www.foodrecap.net marvin

    I hate reddit. They prevented me from submitting any links. They always says ” You have submitted too many links recently”. How did It happen? I have never submitted any links two weeks ago.

  • freedah

    Reddit is tidy. Digg is for people who still think “WEB 2.0 OMGGGGGG!” is awesome.

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