Sony likely returned to profitability in past quarter

Monday, July 26th, 2010

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

Financially speaking, Sony had to go through some rough patches in the last few years. But if The Nikkei, Japan’s largest business daily, is to be believed, things are beginning to look brighter. Sony is seen bouncing back in the April to June quarter of this year, with a a group operating profit of $115 million to $345 million in that time frame.

The company suffered from a $296 million loss in the same quarter last year. According to The Nikkei, it was mainly radical cost cutting measures (which amounted to a whopping $3.8 billion) that helped Sony get back to the black.

The company has reportedly seen strong sales of computers (pictured: Sony’s Vaio P), digital cameras with interchangeable lenses, LCD TVs, and video cameras – especially in China and other emerging markets. What’s interesting is that both the cell phone and gaming segments seem to have returned to profitability, too.

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