Glam Media, the top-ranked women’s media network, is honing in on another target: men. This morning the company is launching BrashSports, a new content channel that encompasses a network of more than 25 sports-related properties, including SportsFanLive and Bloguin.
The launch comes on the heels of Glam’s acquisition of sports media ad network Sportgenic last week. That deal was for Sportgenic’s ad platform AdPortal, which Glam is integrating into its own GlamAdapt platform to better compete with Google’s DoubleClick.
Glam has historically offered properties that primarily cater to women (and has done quite well on that front), but since late 2008 it has also been targeting men with its Brash Network. Today’s launch grows that network significantly.
Glam says that with the incorporation of the sports properties, its men’s newtork is now reaching over 30 million unique visitors a month in the United States. Glam says that this also leap-frogs them to the third most popular men’s site in the US, behind Yahoo! Sports sites (42 million uniques) and ESPN (30 million).