Some Tech Behind Inception And Avatar Becomes A Reality On Your iPad And iPhone
MG Siegler
Jul 25, 2010

Several years ago, it seems like just about everyone saw the film Titanic. This past year, it seems the same was true for Avatar. And this past Summer, it seems as if everyone is seeing Inception. All three films share something in common: their use of Autodesk Maya, a piece of visual effects software. Now that technology has been ported to the iPhone and iPad.

Obviously, Autodesk Fluid FX isn’t going to be as powerful as Maya running on a hardcore system. But Fluid FX is nonetheless impressive. And it’s pretty amazing that these kind of effects can be done on these relatively cheap consumer devices, whereas a just a few years ago systems costing thousands of dollars were required to render this stuff.

The best way to describe what the app can do is to show it to you. For that, watch the video below. But basically, it’s an app that lets you manipulate pictures with a range of effects. And it has other natural elements like smoke and fire that you can manipulate on your iPad or iPhone.

The use of these devices’ multi-touch capabilities is the key to all of this. The app can recognize up to 10 simultaneous multi-touch inputs, we’re told.

The resulting work you make can saved to your devices. Or you can output any of this to a larger screen, like a television. There’s also a way to cycle through various effects and put them on display. But to me Fluid FX is just as interesting as a technological demonstration of what these devices are now capable of. And perhaps even more so, as a way to show was the other software Autodesk offers is capable of.

Autodesk’s Jos Stam, who has won two Oscars for his work effect work on films, created this app. Previously, Autodesk has released Sketchbook Mobile for the iPhone and iPad, which was a top-selling app.

Autodesk Fluid FX will be out in the App Store tomorrow. It will cost $1.99.

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  • Jeff

    It looks like it’s just a animated smudge tool, and a touchable windows media player like visualizers.

  • Foobar

    Not really. This type of stuff was running on 386′s 15 years ago on a little app called Kai’s Power Goo.

  • jbrons

    Anyone remember Kai’s Power Goo? It did the same liquid-style photo distortions as this… except it ran on 120 mhz Pentiums in 1995.

    http://www.rainbowpcm.com/kai_s_power_goo.html

  • jbrons

    Ha! Foobar beat me to it by 2 minutes.

  • http://www.shuttercal.com/calendar/DefaultArtist/ Scott

    woah woah woah… hold your horses guys. I’ve been working with Maya for years. There is a HUGE difference between Maya – (a program used to build complex 3D models, characters, rigs, and lighting and rendering 3D scenes, and every other aspect of a computer animation) – and some fluid effects put out by Autodesk.

    Cool article… but maybe remove the part where you say this is Maya on an iPad, because that is not truthful.

  • youngluck

    I take it you didn’t watch the video… there r some pretty incredible real time particle effects happening here.

  • Aaron

    Agree with Scott… this is basically Kai’s Photo Goo… Maya is a COMPLETELY different animal. More like “not even close to the same technology”. Suggesting this is somehow “Maya on an iPad” is completely ridiculous. The “fluid effects” are a sideshow in Maya, having nothing to do with its core functionality… and they’ve been done before by other software companies as well.
    In fact this entire article is misleading, since similar “fluid effects” have been around since 1993 and have run on slower and less powerful machines than an iPad in that time… you never required “systems costing thousands of dollars” to do this sort of thing, unless you’re talking about the heyday of the SGI Irix series circa 1990.

  • Diogo

    This article is non-sense.. They just make simple effects on the guys face :S Nothing to do with 3D or effects man.. :S

  • Adam

    “ported to the iPhone and iPad”, are you guys on crack?!? Fluid FX is not a port of Maya it just happens to be made by the same company!

    Really this is just a fluid dynamics simulator. This kind of effect was first created on the computer in 1965, long before Avatar!

  • http://plankhead.com Zacqary Adam Green

    What’s the difference between this and the Liquefy panel in Photoshop?

  • dp

    This is not at all the same thing as Maya.

  • pixelguy

    I think you mean “Josh”, not “Joe”, Stam. He’s well known in the graphics community.

  • pixelguy

    Aargh, I screwed it up myself too. “Jos”, not “Josh”.

  • dp

    No particles were harmed in the making of this video.

    http://en.wikipedia.org/wiki/Vector_field

  • Gregory Pierce

    Does this come with the drugs that you will need to actually enjoy it?

  • Jonathan

    Yeah, and I’m busy shading and lighting Toy Story 4 on my iphone 5 at the moment. Awesome how far technology has come.

    Err, no wait, the tech behind Inception? Really, so they were using a lame smudge tool on Leo’s face? How did I miss that.

  • Michael Wilson

    Yeah, MG. Are you really a tech person? Go back to writing iCrap. It’s what you’re good at. You know nothing about technology. You are easily fascinated by technology invented years ago, like FaceCrap, oh sorry, I mean FaceTime on iPood. I guess this is to conclude that fanboys know nothing about technology. And this is TECHcrunch.

  • lewis

    Yyyyeeeaa, this has nothing to do with Maya except the name Autodesk. This is just a 2d particle simulator. Whoopy. And you wasted 5 minutes liquifying pictures. Wow I’m so amazed at the technology..no I’m not. But seriously if it was anywhere near a decimal of Maya ,it woulldnt cost 2 bucks.

  • Aaron

    Nothing on that video that KPT Goo couldn’t do. Maya is a full-on 2d animation package… this is just basic fluid simulation routines, no particle physics involved.

  • http://marketmpb.blogspot.com Matt Blum

    it looks like a pretty sweet smudge tool.. that face does look funky…

    if you want to see a funky marketing blog with a some pretty girsl, check out
    http://marketmpb.blogspot.com

    matt

  • Crawdaddy

    Damn! You’re a real wit. Facecrap and iPood all in the same post. Golden.

  • DL

    Hi!

    I didn’t bother reading your article but form the comments I’m guessing that you’re pretty much a jerk.

  • jim

    What is everyone talking about? He clearly states that this is NOT Maya like on a hardcore system – it’s the iPAD/iPhone…it’s for fun, not actually making $300m films in Hollywood. Video gets good 2 min. in.

  • jim

    seriously, i can’t get over those jokes. do you have a blog or something that has more amazingly funny jokes?

  • jim

    Correct – it’s the consumer version for the iPad; or did you not read that?

  • ted

    Consumer version of Maya is Maya PLE, the free ‘learning edition’. I imagine a cheap, dumbed-down version of Maya on an iPad would at least let you model things.

    Hell, while Maya has fluid dynamics, it doesn’t have anything even resembling a photo smudge tool like this.

    Seigler is an idiot.

  • Aaron

    *3d

  • Aaron

    Do you have any idea what Maya is? Maybe you should look at it and then tell us whether this is the “consumer version of Maya”. This is the consumer version of a minor effects plugin for Maya.

  • Aaron

    It’s not Maya, period. To suggest it is even a “lower-powered version” is not only ludicrous, it’s blatantly dishonest. It’s like suggesting the camera on your phone is a “lower-powered consumer version” of Photoshop because it can save pictures.

  • MG is not a tech guy

    Please someone fire MG already. He is NOT a tech guy. This is NOT maya and to claim so is lazy.
    Seriously, what does MG except for being a FourSquare/Applea fanboy? Is he capable of researching anything or does he just spout an opinion and find some weak analogy to whatever TV show he is watching at the time to support it.
    Ignorant, mentally stunted limp brained ‘tech’ journalists like MG Siegler have destroyed tech journalism. Fire this 20something buffoon. Have him experience an actual life before he is allowed to write again.

  • jim

    Whatever, it’s the non-professional version of the fluid effects of maya…happy? Notice the product name is Fluid FX — not ‘Maya for iPad.’ I’m a Maya user and not offended by this, not sure what the probelm is…just warping pictures and stuff not creating movies.

  • Hauser

    Yes, MG, this is nothing like Maya. Please correct your article or go back to posting funny Youtube videos. I think you’re a little out of your league here. As usual.

  • Mike

    I know MG gets a lot of crap, but for this one he deserves it – it’s a blatantly dishonest title, no matter how many qualifiers he threw in the rest of the article.

  • adam

    This is very old news, and the title is misrepresenting this, as it is not AutoDesk Maya on an iPhone. If it were Maya on an iPhone, that would be pretty pointless considering it wouldn’t be able to do much.

  • adam

    AutoDesk FluidFX has already been out for over a year, this must be regarding the iPad version only.

    THIS ARTICLE WAS SO GOOD, LETS READ IT AGAIN!!

    Several years ago, it seems like just about everyone saw the film Titanic. This past year, it seems the same was true for Avatar. And this past Summer, it seems as if everyone is seeing Inception. All three films share something in common: their use of Autodesk Maya, a piece of visual effects software. Now that technology has been ported to the iPhone and iPad.

    Obviously, Autodesk Fluid FX isn’t going to be as powerful as Maya running on a hardcore system. But Fluid FX is nonetheless impressive. And it’s pretty amazing that these kind of effects can be done on these relatively cheap consumer devices, whereas a just a few years ago systems costing thousands of dollars were required to render this stuff.

    The best way to describe what the app can do is to show it to you. For that, watch the video below. But basically, it’s an app that lets you manipulate pictures with a range of effects. And it has other natural elements like smoke and fire that you can manipulate on your iPad or iPhone.

    The use of these devices’ multi-touch capabilities is the key to all of this. The app can recognize up to 10 simultaneous multi-touch inputs, we’re told.

    The resulting work you make can saved to your devices. Or you can output any of this to a larger screen, like a television. There’s also a way to cycle through various effects and put them on display. But to me Fluid FX is just as interesting as a technological demonstration of what these devices are now capable of. And perhaps even more so, as a way to show was the other software Autodesk offers is capable of.

    Autodesk’s Joe Stam, who has won two Oscars for his work effect work on films, created this app. Previously, Autodesk has released Sketchbook Mobile for the iPhone and iPad, which was a top-selling app.

    Autodesk Fluid FX will be out in the App Store tomorrow. It will cost $1.99.

  • Tom

    You are going to feel MG’s wrath for comparing his precious iPhone to a 15 year old device. Be careful.

  • Tom

    Are you really surprised?

    A clever name created by marketing, a compelling story and MG sucks it up like a baby. This is the exact same reason he bought into the Apple-hype in the first place.

    A simple product for a simple mind = MG Siegler.

  • Tom

    What are girsl?

  • direwolff

    just glad this app/music combo wasn’t available during my experimentation days back in college ;) could have really screwed w/my mind…even more than the experiments did :)

  • Rob

    Lame.

  • JimmyBH

    Gotta agree with what many others have said. While this app is cool and I think does show the power of the latest iDevices, it’s not Maya in any way and I shudder to think what would happen if we tried to replace render farms made up of “thousand dollar systems” with iDevices. I used Maya this past spring doing an animation college junior project and a G5 Mac took TWO HOURS PER FRAME to render it. This was real Maya particle effects and the final rendered frames weren’t even in HD.

  • http://www.shuttercal.com/calendar/DefaultArtist/ Scott

    Crawdaddy – Unless you’re doing something amazing with your life that you want to share with everyone, you should probably humble up.

  • dp

    If you replace techcrunch.com with theonion.com this article starts to almost make sense.

  • ViNo

    Whoa – one article about an app on iOS and all the iAppleHaters/Lovers jump right in.

    Its as if they were waiting for unemployment benefits from the government and have nothing to do but read TechCrunch all the time.

    And everyone is an expert on Maya, 3D, Visualizations – why is it that NONE of these posters get off their lazy a…e and create an app, os or a publication that anyone cares two hoots about?

    ViNo

  • bruno

    i’m wondering, when “massive” for ipad will be coming out :-) especially the iLord of the iRings Version :-)))

  • Velionch

    I am not surprised by the level of intellect in articles from MG. Whenver he jumps in to bit more technical , he ended up making fun of himself.

    May be we are expecting too much from TC.

  • jon

    I think Autodesk is doing a great job with their iPad apps. Their SketchbookPro is my favorite drawing app on the iPad, and I will be downloading this when it comes out tomorrow.

    I also like that they are charging a reasonable price for their apps – a lot of established companies like this don’t get it and are still charging ridiculous sums of money for their apps (like $10 or $20+)

  • bob

    ARTICLE FAIL

  • kenson

    Its like Apple’s saying right onto adobe’s face that ‘we would accept all, photo / video manipulation apps, except yours!’. And another amazing drawing app for iPad. http://2su.de/iBV

  • http://Eluxury4viet.com Applefantastic4

    Awesome, all the haters just hate that they dont have cool apps like this on their crapdroid

  • Mexican Janitor

    You can make the same figures by waving around a chopstick in a dirty toilet…
    Nah, really is great, I like the ambience music also. Cool app, I love Autodesk.

  • Alex

    I checked out your blog – it sucks. Your writing style is poor and just posting videos from Youtube is lame. Plus a marketing blog is soo 2006. I’m not trying to be mean, but if you’re going to spam TC, at least try to make your site interesting. Oh yeah, where are those girsl you promised?

  • 3DFanatic

    I agree. Maya is one of the main tools used to create 3D animation, from fully animated movies to special effects. And it still does take a small grid to render this in HD.
    Comparing complex solutions package that costs thousands of dollars to a 2$ iPhone smudge app is like comparing a fire cracker to the US Navy.

    MG, seriously, look at stuff before you make blind comparisons.

  • kkk

    Nice app, autodesk I love it.
    http://www.bumped.in

  • http://techcrunch.com/ Michael Arrington

    Going to do it now. He made this post without even asking me.

    Haha. Just Kidding!

  • Your Readers

    Garbage. How does this person have a job? TechCrunch editors/management, these misleading and moronic articles turn your news feed into a distraction and a joke. If you care about the calibre of your readers fix the calibre of your writers. If I feel the need to comment again I’ll save my time and just stop reading here.

  • anon

    That scene in Inception when Cobb’s face melted with 2D fluid dynamics was boss!

  • http://www.davidcarpe.com dave

    then it’s not coming to the palm pre? ;)

  • http://domramsey.com/ Dom

    I don’t get it. The content of this post has absolutely no relation to the product. What on earth does a swirly pattern toy have to do with the tech behind Avatar?

  • Jeff

    Autodesk just released an on-demand rendering service. This post talks about it. http://www.deskeng.com/virtual_desktop/?p=2182 Imagine if the on-demand renderer were available with Autodesk’s home design web-app http://homestyler.com.

  • http://www.downhunter.com downhunter

    I don’t know about AVATAR… but INCEPTION is really a cool movie… you guys should watch it too…
    you can download INCEPTION @
    http://www.downhunter.com
    the movie is available for free…
    do check it out…
    If you’ve already watched inception then you can check out other movies at the site…

  • http://www.dlinked.com DLINKED.COM

    I think we had that on our iphones way before…

    As a reminder, make sure to visit this newest social network and register to get notified when it comes live. http://tiny.cc/1y8lq

  • confused

    To be fair to MG, the app description does mention about Maya. Nevertheless, it is a bit of a stretch to say that “just a few years ago systems costing thousands of dollars were required to render this stuff.”

    I suspect Autodesk put the Maya reference there for marketing purposes rather than anything else.

  • Eric

    I think you’re introduction is stupid because you hint at a link between visual effects and a movie’s popularity; in particular, Titanic and Inception.

  • Disappointed

    This post is definitely over stated in it’s titled from such a basic application release as most people have commented this is simply a vector field image manipulation application and hardly compares to the full power of Maya despite the authors commentary…

  • Kanjoos Machchar

    TechCrunch should have a way of following certain users. Your comments always crack me up. :))

  • Mikeh

    Maya is a totally different animal indeed. Maya is for 3D. Smoke and Flame on the other hand are the Autodesk apps for particle effects and compositing. Flame can do goo like stuff to video in real time. Remember Chris Cunningham’s ad for the original PSX? That was done with Flame. It used to run only on Irix based SGI stations but now is at home on high end x86 machines running Red Hat with decent GPU’s.

  • http://www.ankurb.info Ankur Banerjee

    ‘Pretty girsl’ is what you get when you smudge pictures of ‘pretty girls’ using this app.

  • http://www.ankurb.info Ankur Banerjee

    Birds of a feather…flock together?

  • Jenni

    Because creating apps and publications are completely different things to using Maya.

    You may as well ask a professional baseball player why he hasn’t won an Olympic medal in tennis.

  • amadeopuzzo

    Useless.

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