Thanks for your comment and your reflection…

The Free version is intended as way for individual hotels and small chains to “get their feet wet” in proactively managing their online reputation. Many such hotels want to know what is being said about their establishments but are not ready to commit to a more comprehensive paid service. With the growing influence of online reviews and user generated content in social media sites, most of the hoteliers that engage with the Free version quickly realize the value of using a more complete solution.

Our revenue model is based upon the sale of the Standard and Advanced versions of our product . We currently have more than 600 clients using one of the two paid versions. Our sales are growing rapidly and come both from clients that sign-up directly for one of the two paid versions as well as hotels that started with the Free version and subsequently upgraded to one of the two paid versions.

Un saludo,
@rjfriedlander
CEO of ReviewPro

“The business model is currently quite simple. Two monthly rates, depending on what’s required based on whether you’re a small individual hotel or larger hotel chain.”

So basically, yes, this is a free limited service that gives hotels enough information to know that the service is useful, in order to decide to upgrade to a more complete service.

Essentially, freemium.