Fortune’s Daniel Roth asked News Corp. Digital Chief Jon Miller about MySpace at the Fortune Brainstorm conference in Aspen. Miller joked “well it’s still around” and went on to say that there are some exciting things coming soon.
MySpace is “pregnant with product,” Miller says, and adds that they want to “go younger” to get back to the core part of their user base. He also added that MySpace has been surprised with how quickly mobile usage has ramped, and that it took them a little bit by surprise. They’re embracing mobile in a big way now, he says.
The new MySpace should launch sometime in the mid Fall, he says. When asked what MySpace looks like a year from now, he said to expect a “very revitalized experience.”
Jon is a digital media veteran known for his strategic and operational expertise and is a founding partner of Velocity Interactive Group. From 2002 to 2006, Jon served as Chairman and CEO of AOL. He was brought in to architect an industry-defining turnaround. He restructured the company’s core business lines, focused the company on online advertising, including completing the highly successful 2004 acquisition of Advertising.com. Through his leadership, AOL delivered record annual profit growth of 21 percent and increased...
MySpace is one of the world’s largest social networks, with about 125 million users. Originally inspired by Friendster, MySpace quickly grew to become the world’s largest social network, before being overtaken by Facebook. User pages are highly customizable and support integration with widgets such as Slide or YouTube. MySpace provides users with a way to connect around content and culture. MySpace was started as a side project of the internet marketing company eUniverse (now called Intermix Media) in August...
Seattle, WA
San Diego, CA
Menlo Park, CA
San Francisco, CA
Berlin, Germany
Boston, MA
