Barnes & Noble is launching an Android app for its e-reading platform, Nook, today. Barnes & Nobile already has NOOK apps for the iPhone and iPad. The new app also represents a shift in B&N’s branding; the company will now be brand all of its e-Book platforms and apps with the NOOK name.
NOOK for Android allows users to browse and shop in Barnes & Noble’s eBookstore of more than one million eBooks directly from their mobile device. Any customer’s personal Barnes & Noble eBook library, if it is purchased on a NOOK eBook Reader, online at BN.com or on another BN eReader-enabled device, will sync to their device in so their library goes wherever they go.
NOOK customers can also share some eBooks for up to two weeks with friends, who can read the digital titles on the NOOK eBook Reader, or on any of the NOOK’s mobile apps. The app itself has much of the same functionality as its sister iPhone app, including the ability to access your personal B&N library from the app, the ability to customize your eReading experience by font, size, landscape view, or portrait mode. You can also sort and filter your eBooks by author, title or recent reads. New customers downloading the Android app will get free versions of Dracula, Little Women and Pride & Prejudice as well as amples of two current bestselling eBook in their library.
While it’s good news that Barnes & Noble is expanding beyond Apple’s mobile platform, the space is fiercely competitive. Amazon recently launched an Android app, and slashed the price of its Kindle device. And Apple is now playing in the space with iBooks and the iPad. Plus, Google is expected to launch Google Editions, their e-Book platform soon.
Barnes & Noble recently rolled out a new pricing for NOOK with Wi-Fi at $149, and a new lower price for its NOOK 3G model at $199.