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    As November Elections Draw Near, AOL Launches Ad Hub For Politics

    Leena Rao

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    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Thursday, July 22nd, 2010
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    As the November election season draw near, AOL is launching a specialized advertising politics hub, to allow campaigns, organizations, and companies to target certain constituencies online. The hub allows these parties to tap into AOL’s Ad Desk for Politics and Display University to easily purchase display advertising online.

    The new hub includes ‘Display University,’ a platform to help political marketers build campaigns. The site provides educational materials for politicos interested in advertising online, including how to structure and online ad campaign, how to use display ads to help fundraise, and more. The ‘Ad Desk for Politics’ is essentially a ‘how-to’ guide for political targeting in Ad Desk, AOL’s display advertising platform. AOL is also rolling out new ad targeting options such as congressional district targeting, in addition to the current suite of geographic, demographic and behavioral targeting options.

    AOL has even created a specialized Political and Issue Advocacy team to focus on helping political marketers tap into the power of online advertising. The company even nabbed a former Googler, Rena Shapiro, who helped create the search giant’s political ad team in 2007.

    It’s wise for AOL to try to take a piece of this growing market. As mid-term elections draw near, political advertising online should pick up significantly. And AOL definitely needs some help in the ad revenue department. And we should get a better sense of the state of AOL’s ad business when the company reports earnings in a few weeks.

    Crunchbase

    Company: AOL
    Website: aol.com
    Launch Date: May 24, 1985
    IPO: April 12, 2009, NYSE:AOL

    AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...

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