Big news for AOL’s mobile strategy today. The company has launched a new smartphone-friendly mobile website, as well as two new Android apps today.
Specifically designed to be able to deliver content on iPhone and Android browsers, the new site delivers location-based content related to local weather, movie, traffic and other updates; and an application directory. The site specifically is optimized for phones that support HTML5.
In addition to the new smartphone optimized site, AOL has also released a new AOL app that allows access to content from AOL’s content sites, including PopEater, Engadget and FanHouse. Users can also access AOL’s other portals such as MapQuest and AOL Mail as well as hit the AOL app list to find links to all available AOL apps for Android.
And AOL has rolled out a DailyFinance mobile app for Android devices. The DailyFinance app allows users to receive real-time stock quotes and financial news and allows users to track up to 25 different portfolios.
Says David Temkin, the company’s new Vice President of Mobile, in a release:
“Android has emerged as a top-tier smartphone platform…So, while we’ll continue to focus on development for multiple mobile platforms…Today’s smartphones offer a completely different experience from the previous generation of WAP-based sites, and AOL will be taking full advantage of the possibilities these new devices can offer, both on the mobile Web and in apps.”
AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. On March 13, 2008, AOL Internet division announced their plans to buy social network Bebo for $850 million in cash. History of Aol: AOL was...
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