LinkedIn reaches 1 million users in Spain, competitors keep up the pressure

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LinkedIn has announced that its reached 1 million users in Spain. That’s 1 million out of 16 million users in Europe, a market that clearly important to the company, having opened offices in the UK in 2008 and a follow-up office in Holland for Continental Europe. The company claims that 15% of Spanish professionals are now using LinkedIn, with the majority coming from Madrid and Barcelona, followed by Valencia Bilbao and Seville. On a global scale, they’re gaining 1 million users nearly every 2 weeks.

In Europe we have two clear competitors, Xing and Viadeo, each leading in their respective home countries of Germany and France. And while I’m personally a LinkedIn junkie, this is a good time to take stock of all three.

LinkedIn is, like it or not, US-centric despite their European offices.

Xing, based out of Hamburg has a clear German-speaking fan-base but because they take on a more proactive, personal approach to “infiltrating” new markets, they’ve grown quite well in Spain. Xing also organizes local networking events and has a very strong online ambassador community so they’re able to spread virally. This March the company was at 1.2 million Spanish users, reaching 31% growth in the last 12 months.

So where Xing’s approach is community, LinkedIn’s is utility. It would seem though that rather than stealing users from each other in the Spanish market, both companies’ user growth indicates that more Spaniards are quickly taking to online business networking. Will there be a tipping point for one or the other on the old continent?

I say one or the other because Viadeo, the other professional social network heavy weight, although based out of France has an expansion plan that appears to focus more on non-European territories. They are gunning specifically for Asia and Latin America. In Spain, Viadeo is far from successful compared to it’s counterparts.

  • http://www.merodeando.com Julio Alonso

    Marina,

    Xing also bought a Spanish professional social network, eConozco, a few years ago and has built on it’s user base in Spain from there.

  • http://www.linkedin.com/in/marinazaliznyak Marina Zaliznyak

    Yup. eConozco definitely helped with market entry. ;)

  • kk

    Linkedin is more popular in USA but its slowly getting popular in to Asian and europen market.
    http://www.bumped.in

  • http://linkedinsiders.wordpress.com/ Stephan

    Are the spain Xing Users all active?

    http://bit.ly/c1Lxxb

  • http://www.gorselsanatlardergisi.com/ Görsel Sanatlar

    Nice news…

  • http://fr.techcrunch.com/2010/07/21/linkedin-depasse-1-million-dutilisateurs-espagnols-a-la-conquete-de-leurope/ Linkedin dépasse 1 million d’utilisateurs espagnols, à la conquête de l’Europe ?

    […] d’un article par Marina […]

  • Lukas Bahn

    Xing has been stuck on 1.2 million CVs for three years based on official information released on some interviews during this period.

    Make some searches on Google and you’ll see.

  • https://www.xing.com/profile/Maria_MarinGregorio María

    Hi,
    Like Marina says in this post: “This March the company was at 1.2 million Spanish users, reaching 31% growth in the last 12 months” and that is perfectly correct. Don’t forget that XING is a listed company and has to communicate figures and many other business facts (all info available at Investor Relations area, XING website)
    Best from XING Spain :)

  • http://leblog.vendeesign.com/web20/linkedin-atteint-1-million-dutilisateurs-en-espagne/ LinkedIn atteint 1 million d’utilisateurs en Espagne

    […] [Via TechCrunch] […]

  • joehas

    Marina,

    In March, Linkedin announced that they plan to set up their international headquarters in Dublin.

    http://www.idaireland.com/news-media/press-releases/linkedin-establishment-of/

    Not going to happen overnight but they have already started the recruiting phase ..

    Good story,

    • http://eu.techcrunch.com Marina Zaliznyak

      Wow, cool, I had no idea they were also opening offices in Ireland as well. Let’s wait and see what happens. I still think, LinkedIn has a very different strategy, more systematic, non-adaptive to local cultures.

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  • http://www.blogle.org/2010/07/linkedin-reaches-1-million-users-in-spain-competitors-keep-up-the-pressure/ LinkedIn reaches 1 million users in Spain, competitors keep up the pressure | Blogle.org

    […] on eu.techcrunch.com « So who won the TechCrunch Europe Summer Pitch Battle? Penny auction site MadBid secures […]

  • http://www.efletes.com Richard

    Linkedin is truly global. It has been going global for the past year or so and it’s the best professional network in LAT Am., Asia and may be in Europe as well. Not sure why I hear people saying that they are US centralized.

  • http://hondoyedu1.wordpress.com/2010/11/10/e-portfoliotools/ E PortfolioTools | Hondoyedu1's Blog

    […]  “LinkedIn reaches 1 million users in Spain, competitors keep up the pressure. Retrieved 2010-0…. eu.techcrunch.com. […]

  • http://eu.techcrunch.com/2010/12/22/xing-waves-adios-to-spain-and-turkey/ Xing waves adios to Spain… and Turkey

    […] Last night we received news of what today is now official: After three years in Spain, the European business social network Xing is waving goodbye and puling operations back to its German headquarters, which now becomes its sole base. The same applies in regard to Turkey. While at first glance the news may come as a surprise, many say that they saw it coming, with little activity generated by Spanish users. All of this while competitor LinkedIn is growing its European presence. […]

  • http://jenslapinski.wordpress.com Jens

    Not sure about Viadeo, but Xing certainly has a significant strategic advantage when compared with LinkedIn. Their business model provides users with far less value when they are not paying subscribers. However, their payment threshold is significantly lower than LinkedIn, I think the monthly subscription is about €7.50 or something of that order.

    What this means is that users get far more for free at LinkedIn than at Xing. I think over time this is going to lead to a situation where users will first maintain two profiles and then they will switch off the Xing subscription.

    MInd you, this could take 5-10 years.

  • http://www.neunetz.com/2010/12/22/xing-rueckzug-aus-spanien-und-tuerkei/ XING: Rückzug aus Spanien und Türkei

    […] After three years in Spain, the European business social network Xing is waving goodbye and puling operations back to its German headquarters, which now becomes its sole base. The same applies in regard to Turkey. While at first glance the news may come as a surprise, many say that they saw it coming, with little activity generated by Spanish users. All of this while competitor LinkedIn is growing its European presence. […]

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  • Dr Walter Dolan

    My business book (33 Ways to Improve Your Business”) is now available in Spanish –
    “33 Maneras de Mejorar su Empresa”.

    Walter Dolan PhD
    walterdolan@optusnet.com.au

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